Update: I've closed comments on this thread to centralize them under my new post about the Windows 7 Upgrade Kit Process. If you have questions or concerns about it, I encourage you to leave a comment there.
For those of you who are waiting for Windows 7 to arrive, Dell has a deal for you. We are expanding our upgrade program (see Daniel Judd's post for details about the original program) with a new option – the Windows 7 Free and Easy upgrade program – which takes the hassle out of upgrading a PC to Windows 7 because Dell will do it for you. Now you can purchase popular PCs like the Inspiron 15 or 17 laptop, Studio 15 laptop, Inspiron 546 or Studio desktop and we will install Windows 7 Premium on it before shipping it to you.
As the program name implies, there are no additional charges associated with this. The goal is to make it as easy as possible for you to order a new PC powered by Windows 7 and get on with your daily business, and around Oct. 22, or soon after your new PC will arrive. Of course for you do-it-yourselfers, we are still offering the Windows 7 Technical Upgrade program, in which a customer buys a qualifying PC with Vista Home Premium, Vista Business Pro or Vista Ultimate, and registers for the Windows 7 upgrade kit, which then ships within a few weeks of Oct 22.
We are looking forward to your feedback on this new option in our upgrade program, and depending on customer response we will investigate adding additional PC models as well as expanding it on a global basis. So head over to www.dell.com/windows7easyupgrade, customize and order your PC and we’ll take care of things on the Windows 7 front.