Leading by Example: EMC Execs Top CRN’s 2013 Women of the Channel and Power 100 Lists

Cheers to EMC’s leaders! Five EMC executives achieved top honors in CRN’s 2013 Women of the Channel award program, which recognizes female executives across vendor channel organizations, distributors, and solution providers based on their accomplishments over the past year, and the far-reaching impact they are having on the technology industry going forward. These EMC executives include:

  • Helene Barnekow, SVP, World Wide Field & Channel Marketing
  • Julie Christiansen, Director, Global Channel Marketing
  • Maureen Perrelli, Director, Channel Distribution
  • Patty Scire, Director of Global Channel Enablement
  • Jennifer Axt, General Manager, State & Local Government and Education Sales and Programs, North America

WOC 2013

Of these five, both Julie Christiansen and Helene Barnekow have been named to the Power 100 list which recognizes an elite subset of the women based on their rank, influence, channel-savvy, and exceptional achievements. I would like to give a special hats off to Julie, who was honored in both 2012 CRN lists, and also Maureen, as this is her second time on the Women of the Channel list. All of these executives are featured in the June issue of CRN Magazine .

Over the past year, EMC has made several enhancements to its channel program, in which these executives have each played a major role, to create a simple, predictable and profitable experience for partners.  Most recently, in February 2013, we announced a new target products rebate, refinements to the Velocity Specialties requirements and benefits, the integration of the Isilon partner program, increased demand generation opportunities, and expanded services offerings, tools and resources. These program changes give partners the tools to be even better prepared to sell and/or service EMC products and solutions.

Additionally, EMC’s new Meet in the Channel Program, launched in Q4 2012, is a prime example of one of the ways that EMC is allowing partners to earn rewards and expand sales opportunities.  The program is a strategic, co-branded demand generation campaign with VMware and Cisco that allows partners to go to market with seamless solutions that execute on the VSPEX platform.

As a result of these improvements and such leadership, Q1 2013 earnings showed that over 50% of EMC’s storage revenue goes through the channel, and this revenue continues to grow at a faster rate than EMC’s overall storage revenue. EMC’s VSPEX Proven Infrastructure solutions have been very successful, pushing the total number of VSPEX sold to nearly 2,200. This rapid ramp in less than 12 months is remarkable and clearly outpacing any other reference architecture on the market.

Up next, these channel trailblazers will continue to keep the ball moving forward with EMC’s channel transformation to provide all partners with the best experience in the industry.

Expect even more great things to come from our Women of the Channel and Power 100! Congratulations to all of you!

About the Author: Gregg Ambulos

Gregg Ambulos is Senior Vice President of North American Channel Sales for Dell EMC. In this role he is responsible for creating and delivering sales growth across the entire Dell EMC portfolio of products including PCs, Workstations, Servers, Storage, Networking and Services through Dell EMC’s North America ecosystem of more than 40,000 Solution Provider and Distribution partners. Ambulos was tapped to lead the Dell EMC NA channel sales organization integration immediately following the historic $67 billion merger of Dell and EMC in September 2016. In addition to his sales responsibilities, as a member of the Global Channels leadership team, Ambulos is actively engaged in developing and executing a highly-differentiated go-to-market strategy based upon the partner program’s core pillars of Simple, Predictable and ProfitableTM. Prior to assuming his current position, Ambulos was Senior Vice President for EMC’s Global Channel Sales. He has also served as Senior Vice President for Americas Channel Sales, Divisional Vice President of Sales for the Southwest Division, and Regional Vice President of Telecommunications Vertical. Ambulos joined EMC from Hitachi Data Systems. Ambulos was recognized as one of CRN’s 50 Most Influential Channel Chiefs for 2017. He’s been recognized as a CRN Channel Chief since 2008.