Each January, many of us will make a list of New Year’s resolutions, things we want to accomplish during the year – either personally or professionally. Sometimes these goals will require that we get a little outside help – maybe hiring a personal trainer or joining a class to learn a new skill.
Businesses should complete this same exercise of creating resolutions, what all of us in the corporate world call annual plans or strategic plans. For 2016, the list should definitely include digital transformation – and how digital can create new business models and drive new revenue streams.
No matter what your digital transformation resolution is or if you are an expert or just starting your first digital project, we partner with you to create a roadmap for success. Dell is recognized as a leader in digital business services according to several leading industry analyst firms.
Most recently, Dell Services was positioned as a Leader in the Digital Focus market segment in the NelsonHall Digital Transformation Services NEAT evaluation.1 As a Leader in the NEAT evaluation, Dell is recognized as a vendor that relative to our peers exhibits a high ability to deliver immediate benefit and a high capability to meet client future requirements. The scoring of the vendors is based on a combination of analyst assessment and feedback from our client interviews. The report includes two customer examples:
- A U.S. University is working with Dell to use real-time analytics to improve student retention by creating an Academic Risk Score to measure student engagement and improve student communication through automated alerts sent via a mobile app. Through this approach, the University believes that it can positively influence mainstream students, whose needs are for further mentoring and follow-up.
- A U.S. Museum engaged Dell to lead two efforts: a business transformation program focused on business process improvement and operations improvement as well as a digital strategy program. Dell identified more than 45 improvement opportunities across selected business sections and 50 digital use cases.
You can read more details on these customers in the case studies in the NelsonHall report. These are just two examples of the industry-specific services and solutions Dell Digital Business Services offers customers in healthcare, banking, insurance, retail, manufacturing and education. Dell Digital Business Services’ business first-approach helps customers determine the digital technologies needed to effectively address their own business priorities. These Digital technologies could include Analytics, eCommerce, CRM, Social, Cloud, Mobility or IoT.
I’ve been asked in the past how companies can get started with their digital transformation journeys and I recommend you consider the following questions:
- How is digital being used across my industry today? How can Digital disrupt my industry
- What are the new business models, new ways of doing business that I can create through digital?
- How can I engage better with customers and employees? How can I use Digital to enhance operational efficiency?
- What changes need to be made to my business processes and organization to adopt digital?
- What return on investment (ROI) could digital deliver to my organization?
- What digital initiatives are best suited for my organization given our current priorities?
Even if you already have a digital transformation plan, now is a good time to take another look at it because as times change, so does your business model, especially in the Digital Age.
A digital transformation is not something that can be done once and then never looked at again. Like many of the goals we set for ourselves personally, it is something that needs to be monitored on an ongoing basis to ensure it is achieving the desired business objectives. Importantly, remember it’s never too late to start.