How EMC Uses Big Data to Deliver Value to the Business

Harnessing Big Data is an important strategy for all companies in today’s information-driven world. But where do you begin in choosing a project to utilize this vast resource effectively?

Much has been written about the three Vs of Big Data – Volume, Velocity and Variety. But the unsaid fourth V–Value–is the one where we have to direct our focus. It only makes sense to start where Big Data analytics will have a big impact right away. At EMC, we have seen that there  are at least three types of use cases to consider—those involving business data (customer data, product data, quotes and orders, financial data), data center data (events from networks, storage, servers, applications) or security (events from firewalls, IDS, antivirus, etc… ). Chances are, like EMC, your company has already taken steps to consolidate your data and found that traditional data stores or standard analytics tools still do not provide the agility that you need.

At EMC, for our first Big Data use case, we chose to focus on the business side of the house in a project to bolster our Customer Quality (CQ) effort. This is a critical focus that touches on all aspects of our business. Utilizing Big Data analytics here promised to be an early and substantial win.

Want to Read More? Visit the EMC Executive Reflections Blog for the full post.

About the Author: KK Krishnakumar