How Big Data Is Transforming Business

big dataHard to believe that men reached the moon on a tiny fraction of the data available in the laptops we use today.

We and our devices, our cities, even our clothes are leaving digital footprints all over the universe of big data.  Businesses really need to transform how we grapple with all this information.  It is still the case that knowledge is power, but the ability to use that knowledge is what will set successful companies apart. 

Recent research found that 64% of companies already believe big data is changing traditional business models and 24% are already feeling disruption from new competitors moving into their industries.  58% now expect to face increased competition from startups enabled by data. (Research Report from Capgemini and EMC)

BAE Systems is a good example of business transformation using big data processing capability to better serve their customers.  BAE Systems is a British defense, security, and aerospace company with operations worldwide and works with EMC, using Isilon storage systems to handle billions of data records in a given day.  Their Applied Intelligence division focuses on cyber security, financial crime and complex data conundrums. In a telecommunications context, this means helping firms comply with data retention and security regulations while using big data analytics on behalf of those customers to evaluate usage patterns.

What does that mean?  It means they are able to pinpoint root causes of faults in communication service provider networks and even reduce the overall cost of running those networks.  Making sure that data is available on demand and that integrity is maintained throughout all IT systems is critical in the regulated telecom industry.

Data science is also being put to use within EMC Global Services.  Our Data Science team has developed a Population Based Ranking tool that identifies service outliers on a weekly basis to understand how a product is actually performing compared to a population-based statistical expectation.  This is helping us identify likely issues that could arise and fix them ahead of time – resolving things for our customers before they feel any impact to their business.  It is a program that will only keep growing.

These are just a couple examples of using big data and data science within the enterprise space.  There are all kinds of efforts underway to put the power of data to good use in the world – such as EMC’s work with Earthwatch and companies like Datakind.

With efforts like that already active in our world, as well as within business like at BAE Systems and EMC, who knows what else we can do?

Dinko Eror

About the Author: Dinko Eror

Dinko Eror is Senior Vice President and Managing Director of Dell EMC Germany. He is responsible for the strategic alignment of Dell EMC as a provider of Digital Transformation solutions and services and for promoting Dell EMC’s growth in Germany. Dinko has more than 25 years of professional experience in the IT industry and has been working for EMC for eight years. Until the end of 2015, he was Vice President of EMC Global Services for the EMEA region. In this role, Dinko oversaw EMC’s consulting and technology professional services as well as its award-winning customer support organizations, helping clients drive business value through IT innovation. Previously, Dinko lead EMC’s presales organization in EMEA. From 2009 until 2013, he was Director Technology Solutions and Senior Director Global Services at EMC in Germany. Prior to joining EMC, Dinko held several management positions with Hewlett-Packard. Most recently he was Head of Data Centre Organization North, Central and Eastern Europe at HP. Dinko is passionate about how technology is disrupting and revolutionizing business strategies – particularly through the enabling power of the software-defined enterprise. He is named amongst the world’s top 25 Cloud Influencers.