Go Inside the Mind Behind Alienware Design

It’s been a while since we’ve heard from Joe Olmstead here on Direct2Dell, but Tom’s Guide was recently able to grab the Alienware product development director for a special Ask Me Anything (AMA) session on their forum.

man standing at table with Alienware Area 51 and monitor

The questions he received were wide-ranging from how to order an Alienware 17 R5 online without Tobii eye-tracking, to why someone would chose to purchase an Alienware 17 R4 that weighs more than some smaller, more portable systems that are available.

Reading it today, I learned a new term – “desk queens” – which Olmstead used to reference those performance laptops that don’t leave the house very often. It’s a use case our engineers have taken into account during product design.

“In fact, we worked on specific battery technology to ensure that our batteries don’t get overcharged for being plugged in all the time,” he noted.

I won’t republish the full AMA here – you should go over to Tom’s Guide to read that – but here’s an excerpt to whet your appetite:

Q: What do you look for in a perfect laptop or desktop? Does that affect your decision-making when designing multiple lines that have different purposes?

Olmstead: I am, of course, very biased, but here goes! My lifestyle at work dictates the notebook that I use for work and what I value in a *work*-based laptop. However, the one that I carry can still game on the road. 🙂

But when we design a laptop or a desktop, we try to understand what a customer wants — beyond the CPU/GPU combo. We believe that Alienware customers are seeking a higher experience. Whether it be build materials, features, etc. But all of the features need to be purposeful. For example, the lighting in our products [works] to allow you to play in the dark, but also work[s] with over 130 games to provide a better experience. This and other decisions (like our magnesium-aluminum alloy) cost money, but we believe that they provide a richer experience.

When we look at our Dell gaming products, the biggest misconception is that an Alienware customer is somehow more “hard-core” — that’s not true. We know that your wallet doesn’t dictate your gaming lifestyle. So when we design Dell gaming products, we first want to deliver on the primary goal of gaming performance. Yes, they are less expensive and do not have all of the same features, but we believe that we satisfy the core need — playing games for as long as you want to.

The day before heading into the Tom’s Guide Community, Olmstead joined Alienware Community Host Umar Khan on the Alienware.TV channel for a Tech Talk about our new Alienware Wireless Gaming Headset (that I highlighted here last week).

Funny note: apparently Olmstead gave up his office to make space for this studio.

But, it’s certainly not his first time around the new headset. It’s designed for clear natural voice quality, in solo and multiplayer situations, but Olmstead says he’s also been using it for conference calls with our teams around the globe.

The Alienware Wireless Gaming Headset is a premium gaming headset and our first headset since the Alienware TactXHeadset launched in 2009, it is also Alienware’s first wireless headset in history. It became available in the U.S. on June 11, starting at $229.

And to answer the question they couldn’t seem to get answered during the Alienware TwitchTV Tech Talk… Its starting weight (without dongle) is 0.84lb or 0.38kg.

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.