The Glitch Mob Flip the Stage with Dell and Alienware

The music, the lights, the people. They all add up at an electronic dance music (EDM) event to create an experience that takes us away from our everyday life. We get to dance and escape for a bit.

“But, after a few shows, this novelty wore off. You weren’t as excited anymore; you knew what to expect. So what does one do?” asked one music psychology enthusiast.

The Glitch Mob performing at the Dell Experience at SXSW 2018

Well, if you’re the pioneers in live performances of electronic music like Boreta (Justin Boreta), edIT (Edward Ma), and Ooah (Joshua Mayer), aka The Glitch Mob (above), you look for new technology that lets you further break down the wall between the performers and the crowd.

“The Glitch Mob are consistently pushing the boundaries of live electronic performance, with The Blade 2.0 another of their ingenious creations once again putting their live show in a league of its own,” says Broadway World.

Blade 2.0 is the new custom-made live performance rig that follows (obviously) Blade 1.0. The new tour also brings a custom stage designed by Martin Phillips, the same man behind Daft Punk’s legendary Pyramid on their iconic 2006/2007 Alive tour; he’s also worked with the likes of Kanye West, Nine Inch Nails and others.

The band also collaborated with Dell and Alienware on the project to provide the elite computational power needed to perform their music the way it was intended to be received with the utmost precision and sound quality.

As gamers, in addition to musicians, The Glitch Mob have been fans of Alienware and started working with the brand in 2011. Impressed with the performance of those systems, they began looking at more Dell technology for the Blade 2.0.

They were using hacked Apple iPads and Macbook Pros in the Blade 1.0, but felt limited by their ecosystem and infrastructure. The systems were barely powerful enough to keep up with the demands of the live show and weren’t updated or refreshed frequently enough.

At their 2015 New Year’s Eve show, The Glitch Mob used three Dell XPS 18s for the first time in a live performance in front of 19,000 fans. Success then gave them confidence that Dell would be a reliable technology partner for a monumental 36-date 2018 world tour on a next-level stage.

Everything has been flipped around so the crowd can see what the group are playing in real time

Traditionally, a stage has a conceptual barrier between those who are on it and those in front of it that is referred to as the fourth wall. What’s going to be really fun about Blade 2.0 is that it breaks that imaginary barrier.

“Everything has been flipped around so the crowd can see what the group are playing in real time,” Broadway World noted. “The Blade 2.0 acts as both a custom-made instrument and stage, which creates a uniquely immersive experience.”

I first got to see a sample of this effect when The Glitch Mob demonstrated our Dell XPS 27 at CES 2017. For Blade 2.0, however, they’ve evaluated many other Dell technologies and landed on the following configuration for the end-to-end design:

  • Dell Canvas and Alienware 17s as primary controller for each performer (running emulator on the Canvas/Alienware pairing allows the touchscreen to act as a flexible and reconfigurable MIDI controller)
  • Alienware 15s to run the live musical set in Ableton and do the bulk of the computing
  • XPS All-in-Ones (AIOs) as secondary controllers for each performer

For venues and events where Blade 2.0 won’t fit, The Glitch Mob will perform DJ sets on Dell XPS 15s.

Go behind the scenes and see how the flips stage with Dell + Alienware technology

“Every time we step on stage, we are grateful beyond words to have the opportunity to perform our music to the world on our own terms.  We’re always trying to find new and interesting ways to play our music, and more importantly, connect with people through it.  Since the very beginning, we’ve been fueled by curiosity and connection. This is the story of our collaboration with Dell on Blade 2.0.” – The Glitch Mob

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.