Giving our customers “The Power to do more”

Recently, you may have seen some stories about Dell’s new corporate brand campaign that we’re rolling out in the United States in media outlets such as Advertising Age, Bloomberg and the Austin American-Statesman. Beginning this week, you’ll see our new ads in newspapers, magazines, online, on billboards, in airports and on TV starting July 5.

Update from Lionel: Speaking of television ads, here’s the one that will kick off The power to do more campaign that you’ll be seeing soon:

This campaign is based on “The power to do more” which is Dell’s unified global brand platform. “The power to do more” truly embodies the promise Dell makes to customers everywhere to help them do and achieve more when they use our technology solutions and services. We’ve been running a similar campaign in Germany since March and have seen really encouraging results.

When you think about it, who doesn’t want “The power to do more?” Doctors want to spend more quality time with their patients and less time consumed by paperwork. CIOs want to focus on driving more innovation and efficiency across their companies. Teachers want to do more to help their students prepare for life after the classroom. These are just a few examples of how our brand campaign speaks to customers in a language they understand about how technology can help them accomplish whatever they need to.

One other theme you will see reflected in this campaign is Dell’s evolution from a hardware provider to a credible, enterprise-class services and solutions partner. Lionel wrote a recent post about Dell’s transition. This will also be the focus of our discussions during this week’s Financial Analyst meeting that Dell is hosting here in Austin.

You can also spend a few minutes browsing “The Power To Do More” site by clicking that link or the image below:

The Power To Do More - Dell.com

This week’s campaign launch is the culmination of a lot of work from many of our team members around the world. Personally, I’m excited to see it taking shape. On behalf of everyone at Dell, we hope that we’ll inspire you to use technology to achieve your dreams. What does success look like to you? What else can we do to help you unlock your potential? Would love to hear your thoughts in comments below or via Twitter where we’re keeping up with the discussion at the #DoMore hashtag.

Karen Quintos

About the Author: Karen Quintos

Karen Quintos is Dell’s first Chief Customer Officer (CCO), leading a global organization devoted to customer advocacy. Under Karen’s leadership, the CCO organization defines and develops Dell’s customer experience strategy and programs, with the goals of maximizing customer satisfaction, acquisition, retention and profitability. Karen is also responsible for Dell’s strategy and programs for Corporate Social Responsibility, Diversity & Inclusion and Entrepreneurship — business imperatives she is passionate about and that matter to our customers and team members around the world. Previously at Dell, Karen served as senior vice president and Chief Marketing Officer; vice president of Public Sector Marketing and North America Commercial; and she also held executive roles in services, support and supply chain management. Karen joined Dell in 2000 from Citigroup, where she was vice president of Global Operations and Technology. She spent 12 years with Merck in marketing, operations and supply chain leadership positions. Karen earned a master’s degree in marketing and international business from New York University, and a Bachelor of Science in supply chain management from Pennsylvania State University. She is on the board of Lennox International and Susan G. Komen for the Cure. She is also on the board of Penn State's Smeal College of Business, and a 2014 recipient of its highest honor, the Distinguished Alumni Award. Karen was listed among the most influential CMOs in the world by Forbes, and named 'Mother of the Year' by Working Mother magazine. She resides in Austin, Texas, with her husband and three children.