Get 2018 Off to a Flying Start with the Launch of Dell’s New Latitude 2-in-1s

It’s the start of a brand-new year and we’re starting it off with a bang via a whole new range of mobile solutions to enable your Dell Client Solutions revenue growth.

With a focus on the ‘On-the-Go Pro’ persona, we’re driving our new 2-in-1 range to take advantage of this growth area in the notebook market. However, the PC sale is no longer just about selling to the IT department; we need to influence the users as well as the budget owners.

That’s why we’re taking a two-pronged approach to our messaging, to help you effectively close sales in the first quarter of the year. Each approach focuses on the core value we can deliver to employees. Messaging to the IT decision maker is about ease of deployment and how these highly portable solutions are incredibly secure. The messaging to users is all about how these new devices can improve productivity.

We’ve integrated services and accessories into this messaging to make it easier for you to attach, attach, attach and add even more value to your customers.

The Rise of the 2-In-1

According to IDC’s Worldwide 2017 Q3 Personal Computing Device Tracker report, convertibles are taking off among business users, growing at 33.6% worldwide year-on-year.*

Simply put: There’s never been a better time to help your customers plan and deploy their device upgrade strategy, based on decisions that help manage cost and time, while increasing productivity and flexibility.

The Perfect Companion for the ‘On-The-Go Pro’

Whether it’s cab riders or frequent fliers, the ‘On-the-Go Pro’ employee segment is growing rapidly. These users demand access to people, programs and data from anywhere, and want lighter, more portable devices that won’t slow them down. Not only that, but they need devices that allow them to rocket between apps and emails while multitasking quickly and securely, without getting tripped up on bulky cords or low battery power.

You can enable them by powering up their productivity with greater portability and connectivity. Combatible with the Intel® vPro™ platform, that is built for business, our lightweight convertible 2-in-1s offer super reliable and wireless mobile broadband connection to the office, the network and the team – no matter where they are. And with 39% of mobile workers juggling multiple devices** on the move, deploying 2-in-1s into the workforce basically turns the whole world into a highly productive workplace. Plus, we have the perfect compact accessories to reduce IT clutter and maximize productivity:

  • Hybrid Power Companion acts as a power source for the 2-in-1 at the desk and a power bank for the 2-in-1 and smartphone when away.
  • USB-C Mobile Adaptor keeps them connected, providing universal video & data connectivity and keeping the cable tucked out of sight.

Making It Easy for IT

When your customers are ready to make the switch, we can assist you with Dell ProDeploy Plus. All of our new Dell Latitude convertible 2-in-1s and notebooks can be imaged straight from the factory, so your IT can spend more time on value-add projects and less time on PC deployment.

But it’s not just ProDeploy Plus that helps fast-track their deployment, our new Dell Remote Provisioning Tool can turn on their Intel® vProÔ platform in less than an hour. That means that they can take advantage of optimal out-of-band management, including:

  • Updating one time for multiple systems, allowing significant time reduction for remote manageability
  • Remote BIOS management
  • Remote hard-drive wipe
  • Remotely adjusting battery settings

IT and end users alike will experience all the performance, security, manageability and stability vProTM offers, in a fraction of the time it normally takes to set up.

Worry-Free Security

Security concerns are most likely top of mind among IT leaders when it comes to their mobile users. Give their workforce the mobility they want, and the peace of mind the IT department needs, knowing devices and data are safeguarded with Dell EMC’s built-in security options.

Your customers can get even more worry-free security with Intel® Authenticate, which allows you to define a customized PC login policy requiring two or more proofs of identity before a user can access a given computer. Together with optional Windows Hello with infrared camera facial recognition to our 2-in-1s for increased security that keeps mobile users protected and productive – no matter where they go.

Get the Message Out

We’ve built a set of marketing assets that will help expand your revenue potential by putting you at the forefront of your customer communications when explaining the benefits of an end-to-end PC refresh with the new Dell Latitude 2-in-1s leading the way.

You can add your own personal touch to these marcom assets for deeper engagement, while the quick-reference call scripts provided will equip your sales force with the right answers when engaging customers.

All the assets are available for download on Campaign Builder.

If you don’t have access to Campaign Builder, please email the following regional teams:

We also have these assets available on the Digital Marketing Platform, so that you can deploy the email and social content directly to your customers from the tool.

If you don’t have access to the Digital Marketing Platform, please register here.

You can also download the newest Dell Latitude Family Brochure and Principle Technologies white paper now available.

*Source: IDC WW 2017 Q3 PCD Tracker

**Source: IDC Worldwide 2017 Q1 Personal Computing Device Tracker Report, 27 February 2017.

***Source: Dell & Intel Future Workforce Study Global Report. Research conducted by Penn Schoen Berland, 2016, Slide 20.

About the Author: Ralf Pearson

Based in the UK Ralf Pearson is the Global Channel Campaign Lead for Client Solutions. He is responsible for ensuring the strategic alignment of the Dell EMC partner base to the core client messaging so that their marketing activities are more impactful and generate a higher return-on-investment. With 20 years of marketing experience in the ICT world, Ralf is an experienced marketer with a proven success in driving growth through customer focused marketing.