Data Center

Future-Proof Storage Loyalty Program: Give Your Customers Redefined Investment Protection

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Give Your Customers Redefined Investment Protection

We all rely and pay for a variety of insurance policies to give us protected assurances for fairly large investments we make such as cars, health and life insurance. So why should technology investments be any different? In order to operate efficiently now and well into the future, your customers require confidence in their infrastructure when they purchase Dell EMC products and solutions. We offer world-class technology and programs that you support and sell but we want to provide customers and ultimately you MORE VALUE.

Back in early November we launched the new Future-Proof Storage Loyalty program for Midrange Storage – but we are not stopping there. Due to overwhelming excitement and feedback, we are now expanding the program to include our High-End, Unstructured and Data Protection systems – and we added clear, predictable support pricing.

Dell EMC’s Future-Proof Storage Loyalty Program is comprised of seven industry-leading offers:

  • 3 Year Satisfaction Guarantee – unmatched in the industry. Manufacturers typically offer only 30 days
  • 4:1 Storage Efficiency Guarantee – if customers follow Dell EMC’s recommended best practices they’ll get effective logical storage capacity at least 4X their purchased physical capacity. And there are no complex pre-assessments either
  • Never-Worry Data Migrations – seamless upgrades and built-in on-line data migration technology, so it’s always easy for your customers to move up
  • Hardware Investment Protection –Always trade-in Dell EMC or competitive systems for credit towards next gen Dell EMC storage or HCI product offerings
  • All-Inclusive Software – with Dell EMC Storage your customers will have everything they need included with their purchase to store and manage their data
  • Built-in Virtustream Storage Cloud – Dell EMC Unity All-Flash customers immediately get the benefit of a built-in hybrid cloud with 1 year free Virtustream capacity at 20% of their purchased storage capacity
  • Clear Price – Consistent and predictable support pricing and services for your customer’s storage and data protection appliance

Leveraging the strength of Dell Technologies, the Future-Proof Storage Loyalty Program offers the industry’s strongest satisfaction guarantee: 3 years versus our competitors who provide 30 days for their programs and is executed by Dell EMC’s global direct sales teams and offered to participating Dell EMC’s Global partners.

The Opportunity? The Future-Proof Storage Loyalty Program gives you one more tool in your arsenal to bring the best storage products and solutions with confidence to your customers. It provides you the opportunity to start new conversations, handle competitive objections and claims, drive strong customer loyalty and at the end of the day drive more revenue.

To learn more about the program and how you can offer this investment protection to your customers, visit Future-Proof Storage Loyalty Partner Page.

About the Author: Scott Millard

Scott Millard is the Senior Vice President of Global Channel Data Center Sales at Dell EMC. He is responsible for the global channel strategy, go-to-market, transformation and execution for Dell EMC’s market leading Storage, Converged Infrastructure and Data Protection portfolio. An $8+ billion business, Scott‘s team engages with Solution Provider and Distributor Partners to enable essential IT and digital transformation for clients across the globe. A 20+ year veteran of the technology industry and a recognized Sales leader, Scott’s sales strategy and execution acumen spans all routes to market for companies both large and small. His drive and passion for winning is evident by his experience. Prior to his current role, Scott served as Vice President of Global Channels and Alliances for Virtustream, Dell’s hyper-growth enterprise class cloud business, where he launched the company’s first-ever partner program which grew over ten times in the first year. Prior to Virtustream, Scott was Vice President, Americas Channel Sales, a $4B+ business inclusive of Solution Provider and Distribution Partners in North America and Latin America. Scott has held various sale leadership and strategy roles during a successful 17-year career at EMC. Scott holds a Masters of Business Administration and a Bachelor of Science in Business Administration from Bryant University. He is based at Dell EMC’s ISG headquarters in Hopkinton, Massachusetts.