Marketers have social on their mind and on their wish list. A new report out this week from Awareness looks into the state of social media marketing and offered some interesting insights into what marketers want from social media, what their business objectives are, and how they measure their efforts.
The timing of this study was impeccable (at least from my perspective) since next week Dell will be welcoming marketing chiefs from various U.S. corporations to its Round Rock, TX, campus where Forbes will hold its Forbes CMO Network Excursion Forum on Social Media. As a social media marketer myself, I can’t tell you how excited it makes me to have marketing leaders from companies like DuPont, MasterCard, J.P. Morgan, Emerson and others in one room for a whole day talking about the transformational role social media can play and is playing in marketing and their broader businesses.
Charlene Li, founder of Altimeter, will also be joining us and presenting on some of her “Open Leadership” principles including how these CMOs can effectively utilize social media personally and the opportunity that is theirs for driving a social business.
Join us next Tuesday via the #CMOsocial hashtag on Twitter and let us know between now and then what questions you direct at these marketing chiefs.