Everything You’ve Been Told About Mobility is Wrong

Man with smartphone looking at tablet held by womanAs a recent TechPageOne story pointed out, to stay productive on the go, today’s workers need to access mainstay enterprise applications and data from an increasingly diverse array of mobile devices.

Here at Dell, our teams are often dispersed across many time zones. When I was in our Small and Medium Business marketing organization, I was part of a team that spanned Australia, Sweden, the UK and the US. Getting us all together for a team meeting was quite the challenge and the flexibility mobile devices give us to work from anywhere was important.

Some organizations may believe that type of environment is not productive.

“The entity moves forward when people are around. It’s very difficult to do that, even with modern communications technology, when people are remote,” Google’s former CEO, Eric Schmidt, recently said.

I will have to agree to personally disagree with him on that one. But, a white paper from our Dell Mobility Solutions team explores some of the other prevalent misconceptions impacting mobile strategy, including:

  • Traditional mobile device management (MDM) is all you need for BYOD
  • Tablets are only useful as companion devices in business
  • Mobility is a security nightmare for highly regulated organizations
  • It’s just too hard to deliver job-specific applications to the field

They didn’t just look at Dell’s own experience, though; they also spoke with customers in a variety of industries, including the Agricultural Branch at German company BayWa.

Its sales team is almost entirely mobile, traveling to customers such as agricultural businesses to negotiate sales. BayWa wanted to develop an application to provide its agricultural business unit’s field sales team with product information and enable them to quickly fill procurement and sales orders onsite.

“With the app, staff paperwork is reduced, accuracy is increased and manual processing is eliminated. Customer service has improved greatly through speed of service,” says Roland Jocham, Head of Controlling, Systems, and Risk and Quality Management within the Agricultural Branch at BayWa.

I hope you have the chance to join us at Dell World in November, where our executives will discuss the topic of mobility in more depth. But, you can also download the white paper now to learn how wireless innovations, new mobile capabilities, business-ready tablets, application delivery methods and mobile encryption products have the potential to transform your business and workforce productivity.

I’d also love to hear your point of view. Do mobile devices help you be more productive or is it more important to be in the office?

A Dell laptop sits open on a coffee table in a living room

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.