EMC Isilon at IBC: Solving Converging Storage Challenges of the M&E World

As many of you know, IBC starts in Amsterdam tomorrow. It’s such an exciting and energizing event – one of my favorites in the entertainment business. With over 50,000 attendees, you can only imagine the level of energy, creativity and collaboration that happens at the event! M&E is one of the fastest changing industries, with new technologies enabling artists, designers and engineers to reach new frontiers every day. So the industry’s needs are changing, and we are changing with them. We’ll have several very important technical demos at our booth:

• Collaborative Editing – MXF Server will be showing a live multi-edit tool post production workflow.
• Atos will be showing how their Media-in-the-Cloud solutions are driving cost and complexity out of workflow and content distribution.
• Live 4k workflow demonstration – See how this new technology is changing workflows.
• Media Analytics – One of the newest areas in the M&E market is Big Data analytics. EMC Isilon will have several Hadoop specialists on hand to answer questions about Isilon’s unique Native support for the Hadoop technology.

Media professionals have spoken and across the board we are hearing that to survive in the New Media world, their media operations need to become better integrated with their business operations. This convergence is driving brand new requirements and considerations and it will likely be a smaller set of technology providers that can meet these challenges. If you are at the event, stop by our booth in Hall7.H1. We’ll be speaking with customers and industry leaders about the changes in the industry, and some best practices in implementing tools to help align business and production needs.

At the booth, we’ll also have our Data Calculator to “Weigh Your Media Data” – so if you are going or know someone who is, spread the word! We’ll also be entering booth visitors into a twice a day drawing for an Apple TV throughout all five days, so stop on by.

If you aren’t able to go, but want to follow the action, check our Facebook page for photos and videos from the event, and follow our Twitter handle (@EMCIsilon) for live updates.

See you in Amsterdam!


About the Author: Jeff Grassinger