According to recent Forrester research, “86% of marketing professionals agree that successfully integrating multiple channels under a single integrated marketing strategy is crucial to their long-term success.”
The Dell EMC Digital Marketing Platform provides partners with content syndication, email marketing campaigns, social media syndication and analytics
Separately, these are all effective tools―but together they deliver a powerful integrated approach to multi-channel marketing.
Let’s dig into how each of these functions will help you to generate leads:
Content Syndication
Today’s buyers spend nearly 70%* of their research and consideration process online, making it critical for organizations to deliver engaging website content. And, we understand that the constant creation and maintenance of fresh web content that engages site visitors and also aligns with Dell EMC’s messaging can be a real drain on your time and resources.
Content syndication enables you to:
- Deliver targeted, relevant content to website visitors
- Lift the burden of constant content development
- Boost conversion rates and generate new qualified leads
- Easily personalize and customize content to support your value proposition
Multi-Tactic Campaigns
The Dell EMC Digital Marketing Platform makes it easy to coordinate multi-tactic marketing campaigns that build your pipeline and accelerate revenue growth.
With Email Marketing Campaigns, you get:
- Turn-key execution of coordinated co-branded campaigns that leverage a wide array of marketing tactics and activities
- Access to valuable Dell EMC Digital Marketing Platform assets to support marketing and sales efforts
- Detailed lead scoring across multiple prospect touch points
- Closed-loop reporting to share results with Dell EMC Digital Marketing Platform
- Full-service campaign support and strategic insight
Social Media Syndication
Social media is more than just an extension of your marketing plan. Social media is a proven way to capture leads, expand your client base and nurture customers before, during and after sales.
Today, nearly 70% of your buyer’s journey happens before the sales organization is engaged.* And, 74% of IT buyers find social media useful during the buying cycle.**
The number of marketing leads that social media produces is nearly double that of trade shows, telemarketing, direct mail or pay-per-click (PPC) marketing. Yet, social media management is time consuming and resource intensive.
With Social Media Syndication on the Dell EMC Digital Marketing Platform, you can bypass the costs and complexities of social media curation and management.
In addition, Social Media Syndication on the Dell EMC Digital Marketing Platform enables to you:
- Turn up the volume on social media and connect with key targets without any extra time, effort or cost
- Increase the frequency and relevance of your social media outreach by customizing content and posting schedules
- Amplify your online reputation as thought leader in your industry
- Measure engagement and see who’s visiting your website with analytics
- Collect leads with social media forms
Get started with the Dell EMC Digital Marketing Platform
Access to the Dell EMC Digital Marketing Platform is available at no cost to Dell EMC partners.
Take advantage of simplified lead generation and social outreach. Log into the Dell EMC Partner Portal and visit the Campaign Center to learn more about the Dell EMC Digital Marketing Platform and to create your partner company account.
Put the power of the Dell EMC Digital Marketing Platform to work for you. Simply register, and start seeing results!
* IT Services Marketing Association (ITSMA)
** HubSpot
