On the eve of the South by Southwest 2012 Music Festival wrapping up, I thought it made sense to mention something we announced recently—Dell and YouTube are partnering to deliver live webcasts of four of this year’s major music festivals: New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza and Austin City Limits Music Festival (ACL).
Collectively, these festivals reach music lovers from different parts of the world. Through our partnership with YouTube, we’re using technology to stream live concert footage and more to share it with more music fans around the world. Some of you may remember back in the summer last year, we did something similar with Lollapalooza and ACL Fest in 2011. This year, we’re building by adding more festivals to the roster.
Producing live streams and video content for music festivals translates to a lot of work behind the scenes. It requires a intense, accelerated workflow that enables near real-
time video production. In order to keep up with the live stream demands, many festivals like these are turning to our Dell Precision workstations, which are designed to run professional video applications.
By combining our powerful workstation technology and YouTube’s global reach, music fans around the globe can connect with their favorite bands through multiple live channels, behind-the-scenes footage and exclusive artist interviews. In our view, enhancing the music experience is what this collaboration is all about.
Here are some details about each of these music festivals:
- New Orleans Jazz & Heritage Festival (New Orleans) – April 27 to May 6, 2012 – A celebration of Louisiana’s indigenous music culture that
features thousands of musicians on multiple stages over 10 days supported by 400,000 visitors. - Bonnaroo (Manchester, TN) – June 7 to 10, 2012 – Features 80,000 campers, 700 acres of Tennessee nature, 150 performances and 10+ stages of music.
- Lollapalooza (Chicago) – Aug. 3 to 5, 2012 – Spanning over 115 acres of Grant Park and 95,000 attendees a day, Lollapalooza features multiple stages, and a diverse array of 130+ artists from hip-hop, electronica, reggae, indie, rock, modern roots, and many more.
- Austin City Limits (Austin, TX) – Oct. 12 to 14, 2012 – ACL plays host to more than 130 artists from across the globe on multiple stages on 46-acres of green grass in beautiful Zilker Park. Bringing 75,000 music lovers a day together with unforgettable music and unmistakable Austin vibe.
