They say money can’t buy lasting happiness, but Dell seems to be providing precisely that service. Check out the following chart, based on data from the SearchStorage.com / Storage Magazine Quality Award survey results over the past seven years.
How satisfied are you with your storage provider?
To determine their readers’ answer to this question, Storage Magazine developed a multi-faceted, vendor-neutral survey methodology to poll customers of leading storage providers, using the results to assign each company a “satisfaction rating.” By annually scoring diverse categories including initial product quality, features, reliability, technical support and sales force competence, the Storage Magazine Quality Award has established a trusted industry metric for nearly a decade.
Although vendor rankings have fluctuated from year to year, due in part to changes in survey questions, one-time pricing moves, etc., Dell has demonstrated clear leadership, ranking #1 (or nearly/statistically tied for that honor) on 7 of the last nine occasions! And when you factor out the yearly variations to look at consistency over time, an even clearer picture emerges, providing a useful long-term view of customer satisfaction.
The following chart uses seven years of data to stack-rank surveyed midrange array vendors based on their average overall satisfaction score over a rolling 3-year time period.
Storage Magazine Quality Awards – Midrange Arrays: Overall Vendor Satisfaction
Stack-ranked by 3-year rolling average score
Although other vendors understandably tout spikes for individual years, Dell has achieved the highest average rating for the past 5 years! Why is this important? Because when it comes to happiness (for you, your users…or your boss), we think it's best to be predictably, consistently happy.
* Note for the earliest years on this chart, Dell’s score includes the average of its eventual acquisitions, Compellent and EqualLogic. Recent years reflect a unified score with Compellent/ EqualLogic products under their current Dell brand.