Dell’s Channel Operations Team – Behind the Scenes of the PartnerDirect program

As a private company, our commitment to the channel remains unchanged: we will continue to execute our strategy of delivering best-in-class solutions and growing our channel business. We are constantly listening to partners to optimize business processes and build scalable infrastructure in order to enable partners to do business more efficiently.

Operating behind the scene as the central nervous system is Dell’s channel operations team. How does Dell enable channel partners to do business more effectively? What is the deal registration for? How is Dell making improvements to its channel program to better meet the partner’s needs? These are some of the questions I wanted to address by going behind the scenes and having a deeper look into Dell’s Asia Pacific and Japan (APJ) channel operations team. Sharon Ng is the Director of Channel Operations in APJ and her job is to manage the overall operations aspect of the channel business in Asia.

Sharon Ng

Her responsibilities include:

  • Channel intelligence & business insights
  • Partner experience
  • Process optimization and efficiency
  • Channel Infrastructure & platforms
  • Channel sales optimization
  • GTM business strategy and operations
  • Distribution Operations

The efficiency and productivity of the channel program really stems from Sharon’s team. Check the infographic below representing the key business enablers delivered to the channel partners to help increase partners’ productivity and their business growth through the channel operations team.

Our continued investment in the PartnerDirect program has helped speeding partner time-to-profitably by enabling the sale of end-to-end and point solutions through one simple, consistent program that drives additional revenue and profit opportunities.

Learn more about PartnerDirect program.
Join the APJ PartnerDirect LinkedIn group to share your thoughts and feedback.

About the Author: Kay Griggs

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