Launched June 20th, Dell’s latest TV commercial entitled "Treats" invites consumers to Treat Yourself to one of Dell’s colorful Inspiron laptops. The 30-second spot, created by Mother New York, highlights Dell’s ability to deliver computers that reflect the personalities, attitudes, and desires of its consumers by focusing on its strategic platform of "Yours is Here."
"Treats" is the first spot in the campaign to be released. Set inside an imaginary factory, the spot focuses on a team of four workers who sing and stroll throughout the space as dream-like machines shape an array of colorful substances into Dell’s candy-like line of Inspiron computers. Musically, we’ve revived and re-recorded the 1958 hit "Lollipop", originally performed by Ronald & Ruby.
"Treat Yourself is all about a more relaxed and everyday relationship to technology. It’s more colorful than technical and about fun more than facts," commented Paul Malmstrom and Linus Karlsson, CD’s and Partners of Mother New York. "We created a magical factory for the TV spots; a place where imaginary machines and singing workers kick out a rainbow of candy wrapped computers. What’s not to like?"
The TV spot will run on network and national cable throughout the summer; additional TV, print and online components will be released concurrently.