Looking to the Future: Leadership and Program Updates

As I said at this year’s Global Partner Summit, it’s a new era in the world of IT, and a new company is being created that will help you, our partners, succeed. When the Dell and EMC merger closes, Dell Technologies will be the largest privately-controlled technology company in the world, with the industry’s most comprehensive and innovative portfolio—from the edge, to the core, to the cloud.

The opportunities for our partners will be nothing short of tremendous.

I am pleased to let you know that after the merger closes, John Byrne will lead Global Channel Sales, Strategy and Programs for Dell EMC, as announced earlier today. I will be a part of John’s leadership team, and together with you, our partners, we will build a unified, best-in-class partner program—one that will continue to propel your success and drive business transformation.

John is an outstanding leader who shares my passion for the channel, as well as a fierce commitment to delivering partners an experience that is simple, predictable, and importantly, profitable.

In addition to welcoming John to our partner community, I’d like to let you know of a few decisions about the EMC Business Partner Program that we expect to implement once the merger has been finalized:

  • Dell and EMC will continue to maintain separate deal registration and partner programs for 2016. Effective February 1, 2017, we will move to a unified partner and deal registration program.
  • From the closing until February 1, 2017, to protect partner accounts and deals, we plan for our teams to cross check all existing deal registrations to ensure that we are aligned with the partner of record. If multiple partners have the same opportunity registered, we will have rules of engagement in place to mitigate any possible adverse impact to partners and customers.
  • We plan for your assigned partner facing resource from both Dell and EMC will remain in place for 2016. We will coordinate our joint approach to ensure that we are all aligned as we work through the unified coverage model for 2017.

I am very excited to work with John, the future Dell EMC channel team, and each of you as we embark upon this journey. Thank you for your continued partnership and dedication to EMC.

Our opportunity is immense. Together, we are unstoppable.

Gregg Ambulos

About the Author: Gregg Ambulos

Gregg Ambulos is Senior Vice President of North American Channel Sales for Dell EMC. In this role he is responsible for creating and delivering sales growth across the entire Dell EMC portfolio of products including PCs, Workstations, Servers, Storage, Networking and Services through Dell EMC’s North America ecosystem of more than 40,000 Solution Provider and Distribution partners. Ambulos was tapped to lead the Dell EMC NA channel sales organization integration immediately following the historic $67 billion merger of Dell and EMC in September 2016. In addition to his sales responsibilities, as a member of the Global Channels leadership team, Ambulos is actively engaged in developing and executing a highly-differentiated go-to-market strategy based upon the partner program’s core pillars of Simple, Predictable and ProfitableTM. Prior to assuming his current position, Ambulos was Senior Vice President for EMC’s Global Channel Sales. He has also served as Senior Vice President for Americas Channel Sales, Divisional Vice President of Sales for the Southwest Division, and Regional Vice President of Telecommunications Vertical. Ambulos joined EMC from Hitachi Data Systems. Ambulos was recognized as one of CRN’s 50 Most Influential Channel Chiefs for 2017. He’s been recognized as a CRN Channel Chief since 2008.