Dell Consumer Hosted First Retail Partner Summit

Recently Dell China Consumer had its first Retail Partner Summit. More than 300 local retail partners gathered in Sichuan Province to celebrate their stellar performance, share success stories and gain a better understanding of Dell's retail strategy in the future.

Consumer business is playing an increasingly important role in Dell's global strategies. You might still remember, about one year ago, we started to sell systems in retail in China for the first time by partnering with Gome. Chinese customers have thus shown us their affinity of this kind of convenient shopping experience. One year later, you can find Dell products in numerous stores of Gome and Suning–the top two consumer electronics retail chains in China, in addition to over 3000 Dell stores in IT malls. Dell has also partnered with top online retailers such as Taobao, Dangdang and Eachnet for customers to buy products online. As a result, in Q3 our share in China's consumer market has nearly tripled YOY to 6.9%.

We want our customers to buy Dell products wherever they want, be it online, over the phone or in store. Next year, our goal is to expand our retail presence in China from bigger cities to more smaller cities and towns. This will not be possible without the dedication and support from our retail partners. We will continue to enhance retail management, improve our services, streamline process and increase our competitiveness.

China has already overtaken the US with the most Internet users in the world. The number of computer owners in China will get only bigger and bigger. We are confident with support from our partners, we will do a better job next year.

About the Author: Michael Yang

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