I am excited to announce that today Dell Cloud Business Applications is offering a new Marketing Automation Solution tailor-made to help small and mid-size businesses grow revenue and reduce costs. This new offering features marketing automation software from Pardot coupled with Dell Services to deliver a complete end-to-end cloud software solution designed to get companies up and running quickly. By leveraging Pardot’s robust API and Dell Boomi integration, companies can seamlessly integrate this new Dell solution into existing cloud, or legacy applications, to drive additional productivity gains and reduce operating costs.
Today’s announcement represents a significant step forward for Dell in helping small and mid-size companies better manage and grow their businesses. By adding marketing automation software to our existing sales force automation and customer service automation offers, the Dell Cloud Business Applications portfolio now offers a full complement of SaaS solutions that enable companies to cost-effectively acquire, support and retain customers. Our new marketing automation solution enables marketing professionals to identify and generate more highly-qualified sales prospects, convert more sales leads into paying customers, and demonstrate the revenue return from marketing investments while still tightly managing overall marketing spend.
On a fundamental level, this new marketing automation solution also reinforces Dell’s strategy to help organizations use cloud-based applications and services to transform their business, accelerate growth, empower their workforce and invest in innovation. Just as importantly, delivering Pardot’s software as a service helps Dell’s clients take a pragmatic approach to cloud that enables them to leverage new and existing resources.
Check out the Dell Cloud Applications website for more information on how Dell is helping customers grow. We think you are going to like it.