Customers make taking calculated risks very rewarding

As an 11th Generation PowerEdge Marketing Manager it’s my job to promote and tell the PowerEdge story. But I can’t do that without talking to our customers. That is where the story begins. Customer feedback is at the core of how we build and design our servers and Dell begins every new product planning cycle by hitting the road, listening and learning from thousand of customer conversations. These conversations drove the design of our PowerEdge portfolio. Our belief is a simple one, “When you listen to customers, the products you build will change the way people not only interact with technology but also foster an ongoing dialogue based on mutual interests and trust.”

Our PowerEdge promise revolves around giving customers the confidence to do their job.

Yet, in order for Dell to gain our customers confidence, we need the market to validate our products. Research tells us that customer read 3rd party publications when investigating server technology or starting the buying process. Customers are more likely trust a 3rd party point of view instead of Dell beating its chest. Dell needs the 3rd party point of view to move the PowerEdge story further.

Well how do you get the market to notice? Here is where the calculate risk comes into play, we have a choice to send our product out to reviewers. These reviewers take our products; run a set of tests from performance, deployment , serviceability to systems management. After that, they take their results to paper and tell the world what they’ve found.

This is the great unknown. What will they write? Will they like our product? Will it meet their expectations? Would they recommend it to a customer?

We had to ask all these questions of ourselves before we could pull the trigger. The number one reason we pulled the trigger, our customers. Dell PowerEdge servers our built with our customer in mind, their feedback drives design. We hypothesized, “If the reviewers really know what a customer needs and wants, the reviewers will tell the market about our servers.” And we truly believe that we have designed every server to meet your demands.

The most recent review of the PowerEdge R910, Alan Stevens, product reviewer for, had a little something to say.

“A very impressive 4U server packed full of goodies”

“Now, if there's one thing the PowerEdge R910 really excels at, it's memory”

“with its Nehalem-EX processing power, huge memory capacity and RAS facilities, the PowerEdge R910 looks set to be another Dell winner.”

Alan, previously reviewed the PowerEdge R810, giving it a 5 star rating.

Dave Mitchell from IT Pro/PC Pro, recommend both the PowerEdge R810 and R910 to customers, giving both 5 out 6 stars.

“With the PowerEdge R810, Dell has outdone even itself this time.”

“As the first Xeon 7500 server to market, the PowerEdge R910 will be a tough act to follow.”

Dave also really likes the PowerEdge R815 as well, designating the R815 as “strong recommended.”

Dave noted, “The R815 shares the same behavioural design concept offered by all the latest PowerEdge servers. The use of many similar components means that if your support staff knows how to service one PowerEdge server then most components should be easily recognisable on all other models.”

These are only a few of the great reviews giving Dell recognition. Read More Here.

Taking this calculated risk was easy because we listened to your, our customers. Consider yourselves all co-engineers. If you have any other feedback or would like to share insights into other features that would make your lives easier, we are all ears.

About the Author: Armando Acosta

Armando Acosta has been involved in the IT Industry over the last 15 years with experience in architecting IT solutions and product-marketing, management, planning, and strategy. Armando’s latest role has been focused on Big Data|Hadoop solutions, addressing solutions that build new capabilities for emerging customer needs, and assists with the roadmap for new products and features. Armando is a graduate of University of Texas at Austin and resides in Austin, TX.