Cloud Confidence: Get It With Dell EMC Cloud Data Protection

Every day, more and more organizations are using various cloud models to drive their digital transformation. The recent Dell Technologies Global Data Protection Index 2020 Snapshot shows most actually prefer a cloud-based deployment environment, be it private, public or hybrid, for their newer applications. Dell has responded to that in some exciting ways.

While the benefits of a multi-cloud approach are growing, clouds are not immune to costly disruptive events including down time, data loss and cyber-attacks. According to the 2020 Snapshot, down time and data loss were up last year to 82 percent, from 76 percent in 2018.

The 2020 Snapshot also showed that eight out of ten respondents believe their current data protection technologies won’t meet future business challenges. More than half are struggling to find data protection solutions for cloud-native applications, SaaS applications and containers.

So, many are turning to Dell Technologies to not only safeguard their data across public, private and hybrid clouds, but to leverage clouds for added business benefits. More than 1,000 customers have chosen to trust Dell to protect their data in the cloud – covering more than 2.7 exabytes of data! ¹

Data Protection is an essential part of our Dell Technology Cloud solution that delivers consistent infrastructure, operations and services across all of your clouds. Whether you are well into your cloud journey or just beginning, Dell Technologies’ Data Protection portfolio provides options for a wide range of deployment models and use cases. One clear trend we are seeing is organizations choosing integrated appliances that combine data protection software and storage in a single solution. In fact, according to IDC, these are the fastest-growing segment of the Purpose-Built Backup Appliance (PBBA) market. ²

Last year, we introduced PowerProtect X400, a scale-out integrated appliance driven by PowerProtect Data Manager software, our next-generation data management platform. These two products support modern workloads and  benefit from our partnership with VMware, delivering data protection for VMware Cloud on AWS and for VMware Cloud on Dell EMC. PowerProtect Data Manager is one of the first and only enterprise protection solutions for VMs, applications and Kubernetes for the discovery, protection and management of production workloads in Kubernetes environments. And PowerProtect X400 recently added support for long-term retention to AWS and expanded capacity to 1 petabyte (PB). All of this helps us to extend our lead in data protection.

Dell EMC’s Integrated Data Protection Appliance (IDPA) momentum is increasing, delivering powerful data protection for mission-critical apps and support for a broad cloud ecosystem with long-term retention and cloud disaster recovery. It continues to gain traction across small, mid-size and enterprise organizations, with revenue growing by over 90% YOY in 2019 according to IDC. ²

No matter where customers are deploying apps or how they are consuming them, they need to have the same confidence that their data is protected. Be confident. Get your cloud on with proven and modern data protection from Dell Technologies.

1 Based on Dell analysis, February 2020

2 2019Q4 Quarterly Purpose-Built Backup Appliance Tracker

About the Author: Beth Phalen

Beth Phalen is President and GM of the Data Protection Division at Dell EMC. She is responsible for the data protection portfolio that includes Data Protection Suite, Integrated Data Protection Appliance, Recoverpoint and Data Domain. Beth is responsible for leading a global team to deliver Dell EMC’s industry leading data protection portfolio to customers worldwide. In this capacity she oversees the engineering marketing and product management teams, drives the portfolio strategy and works closely with sales and global services to ensure successful end to end execution of the business.