We are witnessing a major industry shift to an integrated infrastructure model that drastically simplifies IT, lowers costs and enables customers to focus on delivering business outcomes. Just look at these stats on market growth:
- The IDC Worldwide Quarterly Integrated Infrastructure and Platforms Tracker found an impressive 68.5% year-over-year growth in the integrated infrastructure market during the third calendar quarter of 2013 (2Q13), with system sales totaling $1.4 billion.
- Gartner estimates that the integrated systems market will grow at a compound annual growth rate (CAGR) of 56.3 percent through 2016
- Gartner also pegs VSPEX as ranked #1 for Integrated Reference Architecture Systems, and VCE Vblock Systems is ranked #1 for Integrated Infrastructure Systems.
Cisco, EMC and VCE are at the forefront of this market, offering three distinct paths to the cloud: build your own, VSPEX reference architectures, and Vblock Systems. This is an unrivalled menu of options – and now we are making it even easier and more profitable for our business partners to help drive their customers’ journeys to the cloud through our new Cloud Infrastructure Solutions Accelerator. This carefully designed package of joint field engagement and focused sales enablement, provides partners with more opportunities to see increased demand generation, rebates and sales tools. This initiative is a strong indication of our joint commitment to the integrated infrastructure – and to our business partners.
The Accelerator helps our top cloud infrastructure partners differentiate themselves and increase their momentum in this crucial market. It’s built on four elements: joint field engagement, custom enablement, joint marketing and incentives.
Specialized Benefits and Accelerated Opportunity:
It starts with optimized business strategy through joint planning sessions with Cisco, EMC, and VCE. These sessions will lead to a joint business plan aimed at increasing sales of Vblock Systems and VSPEX in existing and new market spaces.
We’ve created an enriched partner enablement experience with new exclusive boot camps. These are designed to fully prepare partner’s entire sales teams – sales reps and SEs – to accelerate converged and integrated infrastructure solution selling to IT, application and line-of-business owners.
Partners will have access to exclusive deal registration support through a new joint Cisco-EMC VSPEX deal desk and the existing VCE sales desk to ask specific questions about the program, eligibility rules, and the opportunity registration process.
Finally, partners can increase margins through exclusive incremental and stackable rebates and incentives. And they can generate more demand with access to new campaigns and incremental marketing development funding.
The Accelerator is not available for every business partner. We’re opening the program only to those partners who’ve shown strong commitment to the cloud infrastructure market, and attained key credentials that demonstrate their technical expertise: either a VCE Gold or Silver partner, OR a VSPEX-enabled EMC Solution Provider Signature Partner with Cisco Data Center Architecture.
Taken together with joint Cisco, EMC, and VCE Cloud Infrastructure solutions (including a growing range of VSPEX solutions), the Accelerator makes it simpler for partners to align their sales motion to this growing market and help their clients increase agility and improve operational efficiency.
Learn more about the Cloud Infrastructure Solutions Accelerator at EMC Global Partner Summit on May 5-8.