Celebrating 10 Years At Next Week’s National Association of Broadcasters (NAB) Show!

It’s hard to believe, but next week marks my 10th anniversary of attending NAB. My first show was back in 2004 as Isilon was launching our first solutions for the Media & Entertainment (M&E) Industry. Although the number of verticals that Isilon has a strong presence in has expanded tremendously over the years, our M&E customers continue to be a significant part of our business, and will always have a special place in my heart as Isilon’s first customers.

This is an exciting time to be involved in the M&E industry as the fundamental way that media customers view their favorite TV shows and movies is changing. Over The Top (OTT) video services have seen tremendous growth in the past few years and industry analysts are projecting that growth trend to continue over the next several years. The industry vision of delivering TV Everywhere is also growing rapidly with the emergence of connected devices such as smartphones, tablets or Internet-connected video gaming systems.

When I think about gaming, Microsoft’s Xbox is what comes to mind because I’m a huge gamer (or used to be before kids came along!), and I have an Xbox at home. Microsoft has made it their goal of making Xbox the ultimate solution for not only gaming but also for online TV and streaming movies. One of the key factors for success for Microsoft or any OTT provider is an appealing content library, and of course a large content library takes efficient storage.

This is why we are excited to announce that as a result of using Isilon’s solutions, Microsoft Xbox Video Marketplace can now easily handle a workload that’s expanding by hundreds of terabytes per month, eliminating the performance and scalability problems that previously slowed their growth. You can learn more about how we are helping enable growth in Microsoft’s Xbox Video Marketplace by going to this video and this case study.

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If you are coming to NAB this year, be sure to stop by our booth (Booth SL8011) to see live collaborative edit and post product demos of Adobe Anywhere (hosted by our partner Tekserve) and MXFserver running on Isilon storage. You’re also invited to schedule an appointment to hear more about how our innovative solutions can help you drive efficiencies in your workfow and simplify your media environment.

We look forward to talking to you this week at NAB!


About the Author: Sam Grocott

Sam Grocott is the Senior Vice President of Dell Technologies Business Unit (DTBU) Marketing, which focuses on all infrastructure and client solutions as well as the associated services portfolio. DTBU Marketing also includes key GTM activities across global business-to-business (B2B) campaigns, portfolio messaging and competitive intelligence. Sam began his career with Isilon Systems in 2001 leading Product Management and was responsible for helping bring to market Isilon’s first products in 2003. After Isilon was acquired by EMC in 2010, Sam continued to lead the marketing and product management team that delivered the industry leading scale-out NAS offering. When EMC was acquired by Dell in in 2016, Sam’s role expanded to include the entire Dell EMC Infrastructure Solutions portfolio for Marketing. This set into motion what ultimately resulted in the creation of DTBU Marketing, representing the entire Dell Technologies portfolio.