Bringing Innovators and Technology for Business to YouTube

It's a fact-the world uses YouTube. And not just to watch the Old Spice guy respond to Twitter users.

More Americans watch YouTube than our Super Bowl and close to a billion videos were consumed by Australians in the month of January 2010. In the short time it's going to take you to read this post, more than a 15 new hours of video will have been uploaded. If YouTube was Hollywood, there'd be enough material to release 60,000 feature films a week.

And while Lady Gaga and Justin Bieber may battle to be king or queen of the site, there is a lot more to it than funny cat videos. Home Depot uses YouTube to provide instructional videos for home improvement projects. Qantas Airlines used it to introduce a new check-in system, and in Germany, Canon's channel with tutorials and product information is one of the most subscribed of all time.

A myriad of small businesses are using YouTube, as well, and sites like Mashable offer tips for doing that. More than 37 percent of business owners watch video on YouTube – that's more than 13 times the reach of Forbes.com. Those are the people we hope to reach with our new YouTube channel: IT Solutions for Business.

The channel highlights several business innovators that have chosen Dell to help them take their own personal path to business success, including Joe Zenas of Thinkwell Group an experiential designer of out-of-this-world attractions such as Jurassic Park theme park and the Ski Dubai indoor ski resort.

In addition to these inspiring stories, the channel also features almost 200 select videos aligned to technologies and solutions including:

  • Data security and storage
  • IT management
  • Mobility
  • Virtualization and cloud
  • IT trends

But, this is just the start. We're going to continue adding new videos and plan to build this into Dell's centralized hub for video content.

So the question then becomes … what type of video content would you like us to bring to the channel? More stories from other business owners? More "how-to" tips regarding technology? Details on new services and products? Or, cats on computers?

Check out our new brand channel today at www.youtube.com/dellbusiness and then let us know here how to make it the most useful to you.

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.