Blogging Dead? Not at Dell!

inside the dell experience at sxsw 2017

Do blogs even matter now?

Richard Macmanus, the founder of ReadWriteWeb, recently asked that question in his annual post to commemorate his first blog post 14 years ago.

It’s been more than 10 years since our first Dell blog post. I was part of the team that launched the blog and remember well how we promised that “Real People are Here and We’re Listening.”

I’ve seen the Dell direct model expand to include multiple roads to market, and the Dell Technologies family grow to include Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream, and VMware. Through it all our desire for one-to-one contact with our customers has remained embedded in our culture.

A new look and a new blog

To keep up with this expansion, however, it was time for Direct2Dell to undergo a bit of its own digital transformation. As you can see, we’ve now got a new look; but the blog’s DNA remains the same – we’re still real people and we still want to listen and converse with our customers.

And, to help us tailor those conversations to the right audience, we have now transferred some of that Direct2Dell DNA into a brand new blog named Direct2DellEMC. It may be new, but it has a strong foundation created by merging the previous Dell4Enterprise, EMC Pulse and EMC Reflections blogs.

On Direct2DellEMC, we will focus on how we enable organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies.

Here on Direct2Dell, we will continue to share stories about the company and our award-winning desktops, laptops, 2-in-1s and thin clients, workstations, rugged devices made for specialized environments, monitors, endpoint security solutions and services.

Yes. Yes, they do.

But back to the question of whether blogs even matter. Mcmanus said “Now, nobody reads or listens – we just write or talk into the ether, each of us stroking our own ego.” What excited him most about blogging in those early years was the comments, trackbacks, links inside the post, blogrolls and subscribing via RSS.

Well, the new Direct2Dell doesn’t include a blogroll, and trackbacks seem to have faded from most blogging platforms, but we do still want to hear your comments, will provide links inside the posts and encourage RSS subscriptions – as well as email subscriptions! (coming soon)

So I remain convinced that, yes, blogs do matter. And I commit to do my best as Dell’s chief blogger to bring you interesting, unique news, stories and discussions on both Direct2Dell and Direct2DellEMC. If you’d like to learn more about our approach to blogging at Dell, check out our new manifesto below.

Now, it’s up to you to keep me from talking into the ether!

https://www.slideshare.net/Dell/dell-blogmanifesto

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.