Blades @ Dell: Should we listen to customers or competitors?

Our new M-Series Blades are getting noticed. Maybe it’s because we’re trying very hard to listen. Customers tell us that blading (is that a verb?) a data center isn’t a strategy, but it is a viable technology solution for power, space, cooling management, and performance requirements. More precisely they tell us they want blades that are modular and can be easily re-purposed as their needs change. Competitive blade offerings are designed for specific workloads with a small set of configuration options for memory and processor upgrades, but they don’t address infrastructure changes such as new network interfaces (10 Gig Ethernet) and switch architectures.

Independent analysts like what they see. Gartner said our “positioning of its blade servers also differentiates it from competitors… Dell supports the premise that blades, racks and towers all demonstrate specific market competencies; it believes that, in the coming years, there will be room for all three. This premise is consistent with Gartner's view of the market.” You can also read what InfoWorld, BladeWatch and The Register said.

Change is inevitable. The M-Series adapts to it with modular snap-in flexibility down to the switch interconnects. If you need to add more I/O bandwidth or want to upgrade your switches you can add upgrade modules to the M-Series on the fly. That’s the sort of simplicity our customers demand. They also want simple management of blade components. We’ve responded with the most efficient, greenest, lead-free, and fastest-to-deploy blades on the planet. Listen to a podcast describing it in more detail.

We are trying to do the things that matter most to our customers. It’s our strategy and we are sticking with it.

About the Author: Aaron Hanson