Birdies and Eagles and…Tiger? Oh my!

Dell Technologies Match Play sets records, while charting a course for four more years

Another WGC-Dell Technologies Match Play tournament is in the books. This year’s event was the most exciting by far, with a sell-out crowd (fourth year running), beautiful weather, the worlds’ top golfers – including Tiger Woods! – and the announcement that Dell Technologies will be sponsoring the event for another four years.

This is great news for our hometown of Austin, but not just for golf fans. Giving back to the local community has been part of Match Play’s mission from the start. And it’s very much in line with Dell Technologies’ core values and our desire to make a positive social impact – especially in our own backyard.

For us, the tournament is an opportunity to showcase Central Texas on a global stage and give back to the community in tangible ways. Since Dell first sponsored the tournament in 2016, more than $3.2 million has been raised for five local charities, including:

Just a couple of weeks ago, a completely redeveloped park opened in an underserved area of East Austin. Thanks in part to Match Play funds, children in the St. John neighborhood now have a new playground, pavilion and outdoor space where once there was just dead grass and a closed swimming pool.

Many thanks to the Austin Country Club, our partners at the PGA TOUR and the 1,000 local volunteers – including more than 300 Dell Technologies’ team members – for putting on an amazing tournament. We couldn’t do it without them.

We’re also grateful to all the fans who stopped by to enjoy the Dell Technologies Fan Experience. I personally enjoyed exploring new regions of space in the virtual reality Moon Rover. Did you have a chance to visit Match Play? If so, tell us your favorite highlight. And if not, we hope to see you next year!

For event news, scores and more information on the charitable impact, visit the Dell Technologies Match Play page.

Liz Matthews

About the Author: Liz Matthews

Liz Matthews is the Senior Vice President of Global Brand and Experiential for Dell. Liz is responsible for building and running the new Dell Technologies brand and its family of brands. Additionally, Liz is responsible for driving Dell’s brand and purpose globally through advertising, messaging, digital, social, creative, corporate narrative, voice and visual identity, while at the same time, igniting Dell’s purpose internally. Previously, Liz held multiple executive roles in Dell’s consumer and SMB business’ delivering award-winning work. In this role, she helped manage and develop global marcom for all B2C products. She has a plethora of technology marketing background from both large global brands and brazen start-ups including Sun Microsystems where she was fully integrated in the brand, product, and in house communications and ran end-to-end, integrated marketing for the software division. Liz’s fruitful career, however, took off in healthcare where she began her marketing journey at Johnson & Johnson. Liz sits on the Board of Directors for the Ad Council and is a LifeWorks Legacy Circle member, a non-profit dedicated to empowering homeless youth to self-sufficiency. Liz holds a B.A. in communications from California Polytechnic State University.