Beyond the Noise of CES 2015, Real People Put New Dell Products to Real Use

There’s a lot of noise during International CES 2015. A lot of “world’s first,” “world’s thinnest,” “world’s lightest” and other claims to fame being tossed around. But what are you, the potential users of these new devices really getting out of it?

To answer that question while unveiling today the best portfolio of consumer devices in our history, we put the focus on what Dell’s customers are actually accomplishing with our solutions. Our newest products have style, substance and software solutions you can only get from Dell, but it’s what people do with them that really matters.

Man typing on Dell XPS 13 laptop

Our new XPS 13 boasts a couple of those worldly claims to fame (smallest 13-inch on the planet, first laptop with an infinity display) and its premium materials like machined aluminum feel great, but a different kind of touch makes it ideal for Scott Stedman, founder, Northside Media Group.

“I’ve been hungry to find something fresh and the touchscreen provided real value that I haven’t seen anywhere else,” Scott Stedman told me last night as we prepared for today’s event in Las Vegas. “From product development to software development, I’m even able to engage with things like our sales database in a totally new way.”

That new way of interfacing with all of the applications a small business owner uses while wearing many different hats made enough difference that he and his co-founder and brother Daniel Stedman switched to Dell from their MacBook Pros.

Thanks to our partner Microsoft, you could win an XPS 13 of your own! Just follow @MicrosoftOEM on Twitter, watch for the questions they’ll be tweeting daily from January 6 – 12, 2015, and answer them while including #DellXPS13Sweeps.

If you work or play in the world of pixels, our new XPS 15 that launched today with an UltraSharp 4K Ultra HD touch display of over eight million pixels could be the model for you.

“My XPS has become the center of everything running our company,” Daniel Stedman said. “It’s the first thing I turn on in the morning and the last thing I turn off at night.”

While many other people are turning off their computers and calling an end to the work day, though, some like progressive and electro house DJ and music producer Morgan Page are just getting started.

And while our new Alienware 15 and Alienware 17 laptops continue to be powerful gaming systems, Page puts them to work creating not only music, but also 3D imagery for his tour.

“It takes a lot of horsepower, both in the studio and on the road,” he said as he talked about how he strives to create a richer experience by combining the lyrics that are core to his music with visualizations that are “not just sizzle or gimmick.”

And while our partner Intel’s RealSense Snapshot Depth Camera on Venue 8 7000 Series, with its ability to capture a depth map for every picture, might have seemed like a gimmick when it was first demonstrated last year, visual artist Aerosyn-Lex Mestrovic puts it to real use in his business.

“The ability to take measurements on the tablet is great for installation work,” Mestrovic told me. “It will really come in handy as I'm preparing for a couple of fashion shows coming up in New York and Paris.”

The Venue 8 7000 Series tablet’s OLED infinity edge-to-edge screen also allows him to accurately show details of his work to clients, collectors and collaborators while traveling around the world.

But tablets aren’t the only devices getting cool new capabilities. Today we also showcased an Inspiron 15 5000 Series laptop and an Inspiron 23 All-in-One desktop that let you experience 3D scanning and printing, gesture control and immersive gaming enabled with the depth-sensing Intel RealSense™ 3D Camera Front F200.

Dell Inspiron 23 All-in-One desktop sitting on top a desk

While these and the many other announcements made at CES today do indeed entice those of us who love the newest, fastest, latest and greatest, at Dell new technology has always been about enabling potential. As we expand our portfolio, we remain focused on delivering solutions that work harder for our customers and are accessible to people and organizations around the world.

So tell us. What is it that you do for work or play, and how do you envision the new products we announced today could help you do it better?

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.