Aztec Promotional Group achieves significant revenue growth with the help of Dell

For the second year running, Dell was honored as a member of the Billion Dollar Roundtable, recognizing Dell’s investment with minority- and women-owned suppliers during this last fiscal year. The company has spent more than $1 billion and significant time mentoring and coaching qualified small suppliers to help them successfully grow their businesses.

One such supplier, just down the road from Dell Corporate Headquarters, is Aztec Promotional Group in Austin, TX. Aztec, a Texas HUB/WBENC promotional products company, was founded in 1995 out of a dorm room at the University of Texas (sounds a bit familiar, eh?). However, after ten years the company fell into bankruptcy.

In 2005, Patti Winstanley purchased Aztec, growing it into a large production shop with six screen printing presses, an embroidery shop and a 25,000 square foot manufacturing warehouse. In just five years, Winstanley and her team grew revenue from $255K to almost $2.5M.

The driving force for this rapid, sustainable growth? Technology. In the video below Patti Winstanley, President, Aztec Promotional Group LP, shares how technology continues to provide solutions to her business challenges and how she partners with Dell Supplier Diversity.

About the Author: Kara Krautter