Ed joined Dell in October 2007 initially to lead the Consumer Experience Design Group. In 2010 Ed’s role was expanded to cover Dell’s Commercial and Enterprise businesses too. Ed is responsible for Industrial Design, User Experience Design, and Advanced Design. Ed’s strategic vision is helping Dell define and deliver award winning products and solutions.
Before joining Dell, Ed served as Global Creative Director for Nike’s Athletic Training Division. There his primary focus was vision and strategic design direction for Nike’s athletic training businesses, encompassing the total consumer experience (product, services, events, and retail). Ed had more than ten years’ tenure at Nike where he developed extensive experience in understanding consumer needs and desires and translating these insights into rich and meaningful experiences.
Before Nike, Ed worked at Sony in New York & Tokyo. He worked on numerous product categories (home audio and video, telecommunications, television, professional mass storage, and in-flight entertainment. There he learned how to balance design and technology to create compelling customer propositions.
Ed received a BFA in Industrial Design from the Columbus College of Design, Columbus Ohio.