Answering Tough Questions about Second Life

Dell Island in the virtual world of Second LifeCybergirrl Oh, aka Aliza Sherman, recently put me on the proverbial hot seat with her “Five Questions in Five Minutes” on the Real Biz in SL Internet television show. It’s an SLCN.tv show entirely filmed in Second Life (machinima) that bills itself as part talk show, part tour.

Past guests have included Millions of Us, an agency specializing in virtual worlds, Cisco and IBM. Watching the IBM interview, one observer found it quite entertaining to see a television anchor and her guest flying super-hero style throughout the tour. Cybergirrl and I did quite a bit of flying ourselves before teleporting to the SLCN studios for those five tough questions:

  • What kind of investment is your company making in Second Life?
  • What kind of return on your investment are you seeing?
  • What are the metrics you are using to evaluate your Second Life initiative?
  • Is it worth being in Second Life?
  • How much longer do you plan to be in SL?

One blogger watched it live and then mused on the variety of new media – “odd sequences from pownce [stet] to Second Life” – that combined to bring him into the audience.

You can see the entire replay over in the Real Biz in SL archives, or you can check out the YouTube video below.

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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