The last week of September 2016, Dell EMC was a part of Strata+Hadoop World in New York City at the Jacob Javits Center. I was staying in New Jersey at the time and I had to think about all the ways I was going to get to the conference in the AM and home in the PM. My options were the ferry, the Path, the Path to the metro, Uber, there were a lot of options and a lot of things that I wanted to achieve. I would need to get there early and there would be long days. What I needed was one simple way to get where I needed to go, no matter what the time, and I needed to get there fast. I knew my destination, I knew where I wanted to go, I just didn’t know the best way of getting there.
This is the same problem that I hear from customers regarding their big data and analytics journey. They know where they want to go, they just don’t know how to get here. In my above example, I just had one mission. I wanted to get the convention center and I wanted to get home as soon possible. I wasn’t worried about the method of transportation, I just wanted to get there. I took the ferry.
When I think of Analytic Insights Module in the Dell EMC Data Analytics portfolio, I think of my choice to take the ferry to the conference center. I chose the ferry because it took me from Point A to Point B in the easiest fashion. I didn’t have to change ferries, I didn’t have to sit in traffic, I got there in the shortest amount of time. 
The Analytic Insights Module gets you to point B the fastest. It gives you the ability to gather your data, analyze it, and directly act on it in one complete offering. It incorporates the data lake from Dell EMC as well as a data governor and a data curator. It allows you to do analytics and develop cloud native applications all in one. When dealing with the challenges of data analytics, Analytic Insights Module lets you avoid all of them and only deal with the actions you need to take on the insights. Customers that are struggling with getting to point B will find that Analytic Insights Module is the only choice. Let’s not forget about IT, who can also apply policies and quotas while still having a self-service experience for the analyst and developers.
The great thing about all the options that I had to get from point A to point B, I didn’t have to reinvent the wheel to get there. The routes and options were there, I just had to take one of them. I didn’t have to create a new path. It is the same for Analytic Insights Module. When making decisions about your analytics journey, you have to choose between putting all the pieces together and finding a new path, or going with the option that will integrate all the pieces together for you. By having someone else integrate all the pieces, allows me to focus directly on my objective. Allows me to not have to deal with the underlying modes and get directly and easily to the Jacob Javits Center.
Everyone’s journey is different and some people have certain fears which will drive which path they will take. There will be hiccups and battles but you can help reduce them depending on which option you take. Choosing Analytic Insights Module, is the simplest and easiest path to take on an analytics journey and we hope that you will want to take this path with us. To find out more information, www.dellemc.com/aim.
