Advancing the (Technological) Boundaries of Creativity at SIGGRAPH 2019

Dell Precision is embedded within the creative industry. We’re honored that our workstations have powered visual effects in award-winning shows and blockbusters and we are committed to supporting industry partnerships and key events.

To showcase our wide range of solutions for the media and entertainment industry, this year we are also bringing specialists from across Dell Technologies to SIGGRAPH 2019. Many of our workstations customers also use Dell UltraSharp displays and Dell EMC server and storage solutions to power render farms and help keep studios’ IP secure. Once creations are ready, Alienware and Dell consumer devices are also the perfect platform to enjoy or test movies, games and much more.

As SIGGRAPH 2019 sponsors, this week you’ll see our solutions and specialists around the show:

  • Dell industry and technical experts will be available on the Dell booth (#727). Visit to learn more about how Dell can support your workflow
  • 65+ Alienware systems and Dell monitors will power the Immersive Pavilion & VR Theater
  • Creator workflow demonstrations and portfolio showcases will be featured on the Dell booth. You can also check out Dell products at TechViz, NVIDIA, Blender, Boris FX, Blackmagic design, and Foundry locations

Visitors will also get an opportunity to hear from Dell customers such as DNEG, Animal Logic and Cinesite who are featuring across the show

Creators wanna create

We work closely with the creative community to understand user workflows and needs. Something that has not changed in the last two decades is that customers simply want to create in real time.

Creators want to bring their ideas to life instantly and expect technology to keep up. Dell’s broad workstation portfolio can be configured to support all levels of users. From animators working on 2D projects to the powerhouse creators who need 52 cores of power and VR Ready capabilities at their fingertips. Yet most of our customers don’t want to have to worry about speeds and feeds or software compatibility – they want a smooth experience and a worry-free creative environment.

For this reason, Dell has built strong relationships with professional ISV partners. We carry out thorough tests to ensure that the creative applications our customers use every day are certified and optimized to work on Dell workstations. We’ve also created unique tools like the Dell Precision Optimizer which automatically customizes your system settings for the best application performance. It’s a dance of technology and creativity.

Beyond #SIGGRAPH2019: Helping creators “thrive”

The creative landscape has changed significantly in the 22 years since we launched Dell Precision. Visual effects have drastically improved, and photo-realistic rendering is now common place.

Visual effects studios are constantly raising the bar when it comes to graphics. That’s why we were particularly excited about this month’s launch of the Dell Precision 7540 and Dell Precision 7740 mobile workstations featuring up to NVIDIA RTX GPU options.

Dell’s most powerful mobile workstations went on sale on on July 9 and feature the latest Intel® Xeon® E or 9th Gen Intel® Core™ processors. These NVIDIA RTX Studio mobile workstations use NVIDIA Turing architecture to provide GPU acceleration for real-time ray tracing, 8K Red Raw playback and artificial intelligence and machine learning functions. These features, captured in stunning, sleek 15” and 17” designs mean that customers can create on-the-go like never before.

We’re happy that our partners also recognize the importance of the creative community. And we’ll continue to drive technology innovations to support the industry.

We urge our customers to continue to push the boundaries of creativity. And if you’re in LA this week we look forward to seeing you at the Dell booth!

About the Author: Matthew Allard

Matthew Allard sits in the Dell Precision workstations team and leads strategic alliances for the Media and Entertainment industry, working closely with Independent Software Vendors (ISVs), customers and technology partners. He has more than 20 years of experience within the tech sector, and prior to Dell, he held marketing and product management roles at Autodesk, Avid Technology, Schneider Electric, Microsoft Softimage, Media 100 and X-Rite. Matthew lives with his family in the greater Boston area and loves movies, seafood and checking out live bands.