A New Standard for Energy Efficient Computing

Today we're announcing the latest chapter in our commitment to become the ‘greenest' technology company on the planet. Our laptops and desktops, already among the industry's most energy-efficient, are being designed to consume up to 25 percent less energy by 2010 relative to systems offered today. This is in contrast to Hewlett-Packard's announcement earlier this year relative to its 2005 offerings.

The energy efficiency of Dell OptiPlex desktops has improved nearly 50 percent since 2005, avoiding an estimated 23 million tons of CO2 in our atmosphere, while Latitude laptops have improved 16 percent since 2006. To achieve our new 2010 goal, we're going to continue to integrate Energy Smart technologies, including circuit designs, fans and power management features. We're also working closely with our suppliers to further develop and deliver energy-efficient components, including chip sets, power supplies and memory.

Today's announcement isn't just good news for the environment. With greater energy-efficiency comes greater savings for our customers. Our efficient OptiPlex computers have already saved our customers an estimated $2.4 billion dollars since 2005, and these new standards applied across other laptop and desktop lines promise to make that amount grow tremendously. These savings are tracked in real-time at www.dell.com/earth

Thanks to our customers, we are well on our way to reaching our goal and setting the standard for environmental responsibility within the technology industry. Stay tuned for more updates!

About the Author: Albert Esser