A High-Performance Card Trick: New NVIDIA GeForce GTX 1080

For the last 20 years innovation has been what defines Alienware’s high performance gaming systems.  So we know innovation when we see it and we’re happy to congratulate NVIDIA for advancing graphic capabilities in gaming once again with the launch of its GeForce GTX 1080 GPU with breakthrough Pascal architecture created with the new FinFET manufacturing process.

Whether named after the 20th century computer programming language or the 17th century mathematician who invented the mechanical calculator, Pascal is clearly a huge leap ahead for NVIDIA by delivering the fastest performing GPU and memory to date.  According to NVIDIA, it delivers up to three times the performance and power efficiency of its previous GPUs, with faster and smoother gameplay, synchronized frame delivery, and new image-capture technology.  It also provides more immersive VR experiences with innovative audio, physics and haptics, while reducing latency.

Knowing that graphics are key to great game play and awesome experiences, our engineers began development years ago on the Alienware Graphics Amplifier; the goal was to allow our Alienware 13, 15, 17 notebooks and X51 desktop to take advantage of the latest desktop graphics performance quickly and easily. Over a year and a half ago, the Graphics Amplifier hit the market offering an external housing for high performance graphics cards. While many competitors have tried to duplicate this innovation, Alienware engineering remains the only team to deliver a viable solution. We’ve even recently moved to the everyday low price of $199 (as low as $169 with discount) for customers that want add the amplifier to their platform now. And what better time than now when the Graphics Amplifier offers one of the most affordable ways to add VR capable hardware?

The graphics card is key to our Amp’s awesome abilities, and you can look forward to taking it to the next level with the GeForce GTX 1080 – whether for maxed out gaming or VR. For existing Alienware Graphics Amplifier owners, the power of the latest NVIDIA card can be at your fingertips for around $600 MSRP. For Alienware users looking to get up and running, for under $800 you can package a new Alienware Graphics Amp ($199) with the new GTX 1080 ($599 MSRP); or for less than $580, opt for the most recent GTX 1070 card ($379). 

Already bought your system? No problem. Upgrade to Pascal and take advantage of its new high-performance technology with a simple swap-in.  Our Area 51 desktop and Graphics Amp are designed for easy interior access, so it’s a snap to update your graphics card. This allows you to strengthen your gaming artillery more often to maximize performance, whether on the Area 51, or using the Amp on Alienware 13/15/17 notebooks or Alienware X51 R3 small form factor desktop.

As we prepare for some exciting updates to our desktop portfolio, we’re excited to extend our relationship with NVIDIA.  Alienware relentlessly strives to offer the latest components on the market.  This dovetails into our commitment to the highest quality standards, which is why we look forward to having the new Pascal cards in our portfolio as early as possible after they’ve gone through Alienware’s rigorous validation process.  Our customers deserve nothing less.

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Joe Olmsted

About the Author: Joe Olmsted

Joe Olmsted serves as the director of product management for Alienware products at Dell. In this role, Joe leads a team of people who define all products that carry the Alienware brand. Joe first joined Alienware in 2003 while Alienware was still a small business operated in Miami, FL. Joe first left his mark on the brand by bringing a series of living room focused PCs to market under the DHS moniker. Over eight of the next eleven years, Joe has been defining and developing nearly every type of product from Alienware including peripherals, desktops and notebooks. Prior to joining Alienware / Dell, Joe held various product marketing positions at Intel, NEC and was a co-founder in an online music startup. Joe now resides in Austin, Texas with his wife and daughter.