A “Green” Approach to Packaging

Blogger Christian Flickinger recently brought to our attention a blog post about excess packaging. Many customers share their ideas on how we can enhance the environmental-friendliness of existing packaging while reducing it whenever possible, and we appreciate their interest and insights. That kind of feedback fuels our drive for continuous improvement.

Shipments can originate from multiple sources, such as Dell factories, software & peripheral partners or value-added resellers, so we’re working to implement a single, comprehensive approach that includes:

  • Standards for space-efficient packaging
  • Regular reviews to confirm that the standards are being followed
  • Additional training for employees involved in packing and shipping, and
  • Consolidated shipping of equipment, software, documentation and other peripheral items whenever possible.

We hope to have this fully implemented in the U.S. by May, and globally shortly thereafter. Beyond that, we’re looking to do more.

We continue to explore:

  • Giving customers the option to exclude all manuals and CDs, or to receive one set for multiple systems
  • Packaging alternatives, which could include both packaging materials and design

In FY2006, we saved more than 24,000 tons of packaging material through reduction and elimination of corrugated, plastic foam and wood materials. Our Multipack program for server customers (announced last year) can eliminate up to half of the packaging materials and waste resulting during a typical installation.

We’re committed to becoming the “greenest” technology company on the planet and packaging is an important part of this. We welcome your thoughts and ideas on how we can work together toward going forward.

Ed Boyd

About the Author: Ed Boyd

Ed joined Dell in October 2007 initially to lead the Consumer Experience Design Group. In 2010 Ed’s role was expanded to cover Dell’s Commercial and Enterprise businesses too. Ed is responsible for Industrial Design, User Experience Design, and Advanced Design. Ed’s strategic vision is helping Dell define and deliver award winning products and solutions. Before joining Dell, Ed served as Global Creative Director for Nike’s Athletic Training Division. There his primary focus was vision and strategic design direction for Nike’s athletic training businesses, encompassing the total consumer experience (product, services, events, and retail). Ed had more than ten years’ tenure at Nike where he developed extensive experience in understanding consumer needs and desires and translating these insights into rich and meaningful experiences. Before Nike, Ed worked at Sony in New York & Tokyo. He worked on numerous product categories (home audio and video, telecommunications, television, professional mass storage, and in-flight entertainment. There he learned how to balance design and technology to create compelling customer propositions. Ed received a BFA in Industrial Design from the Columbus College of Design, Columbus Ohio.