Art in 8K: Dell Brings Immersive Gallery to The Other Art Fair

The second you walk into The Other Art Fair, you realize you’re not in for a typical gallery experience. At every turn, you find something unexpected, immersive, inspiring and — maybe most surprisingly — affordable.

This is all by design.

collage of photos from The Other Art Fair in Brooklyn, New York

Presented by Saatchi Art and technology partners like Dell, each edition of The Other Art Fair showcases work by a selection of talented artists who have been handpicked by a committee of art industry experts. The goal is to help art lovers meet and buy directly from the very best emerging and undiscovered artists in the world, while experiencing their art in an exciting and immersive way.

We were honored this November to participate in The Other Art Fair in Brooklyn, New York in partnership with emerging Northern Californian artist Bryan Valenzuela with our own Dell 8K Studio space.man looking at monitor at art show

Valenzuela’s art is characterized by its vivid details and tiny handwritten words — to fully experience a Valenzuela work, it’s just as important to get up close as it is to stand back and take in the entire piece. To enable this type of interactive viewing experience in the most vivid way possible, we set up the Dell 8K Studio, a live installation space displaying Valenzuela’s work on Dell UltraSharp 32 8K monitors,

As the world’s first 8K monitors, these screens provided the visual impact of 33.2 million pixels and 280 pixels per inch (ppi) density. To give you a point of comparison, this is a level of breathtaking realism that displays 16 times more content than full HD and four times more content than 4K monitors, making Valenzuela’s art come to life in extraordinary detail as guests zoomed in and of his works to admire and appreciate the level of detail contained within each piece on their own terms. Additionally, Dell’s 8K monitors display color depth of 1.07 billion colors, a whopping 64x more color depth than standard monitors can provide.

In tandem, Valenzuela created a new wall-sized mural throughout the weekend in real time, showcasing his unique style of building upon small handwritten words to create large-scale, complex images. Through the combination of live art and immersive experience with the monitors, guests got a unique view of the entire lifecycle of Valenzuela’s art – a one of a kind experience.

man sitting on floor painting on wall“Building images with the written word is my visual focus,” Valenzuela said. “They’re large-scale mixed media pieces, but they’re also incredibly detailed and precise – everything is there for a reason. Dell’s 8K Studio displayed my art much as I envisioned it during the creative process. The installation allowed people to interact with my work in a way that showcased the detail without sacrificing the overall impact and intention of each piece, which brought a new level of understanding and meaning to some of my favorite work.”

We were honored to work with Valenzuela to provide this experience as part of our commitment to pushing the boundaries of innovation. We believe our position as a leader in the tech community is inextricably connected to our continual celebration of creativity — in our own product development, in the cutting-edge experiences our products enable, and in the creative work our customers perform using our products.

The Dell 8K Studio also showcased the Dell UltraSharp 27 4K HDR Monitor, designed for video-intensive work, as well as the Dell UltraSharp 38 Curved Monitor, designed to boost productivity.

Whether you create art, collect art, or just want to view art in new ways, we’re here to power those experiences in ways you’ve never imagined.

George Toh

About the Author: George Toh

George Toh is Vice President of Dell’s Global Commercial Displays business. In his role, George is responsible for global product planning, marketing, business strategy and overall business leadership. George has been with Dell for more than 10 years and has held several leadership positions leading Marketing, Product and Test Engineering, Program management and Strategy. Prior to joining Dell, George held various marketing and sales management positions at other innovative companies like HP and Nestle. He is a technology geek at heart who really enjoys designing and delivering cool products!
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