Is the Video Game Industry Composting?

If you've followed many of my past posts on Direct2Dell, you know that I have a passion for virtual worlds and the opportunities I think they present for online interactions. So, it only make sense that I attended Corey Bridges panel yesterday on The Future of Virtual World & Game Development. Corey has quite a background from Netscape to Netflix and now Multiverse. He's also co-founder of the Metaverse Roadmap project.

Too often when people speak at conferences you feel like you are listening to a commercial for their company or service, but luckily that was not the case with this panel. Instead, he took a high-level view at how the gaming industry is facing the same impact from independent producers that mainstream media is seeing. New technologies are putting production and distribution in the people's hands. In his words, game developers are dead, they just don't know it yet.

From the compost of that dead video game industry, however, he predicts the rise of a beautiful garden (his metaphor). There will be new genres of games for different consumers – not just hardcore gamers. There will be smarter games for smaller market segments – those who aren't hardcore, but want more than "mainstream dreck".

He also see more blurring between games, virtual worlds and social networking. As the new medium of virtual worlds is discovered by more people, and gameplay becomes "de-stigmatized" through the use of game systems for business purposes (training, collaboration), Corey predicts flourishing growth of indie development studios and a consolidation of the bigger publishers. Some say play is already how we principally learn and principally create, so fully emergent games is where we want to go.

The benefit of it all for the rest of us? Corey says it's better design, fewer publishers, more millionaires. Hmm…I guess by the rest of us he meant those who are building games and virtual worlds…

Laura Pevehouse

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.