At CES today, Michael Dell launched “Plant a Tree for Me,” our most recent environmental initiative. This new global carbon-offset program offers customers the opportunity to offset the carbon emissions associated with the generation of electricity required to power their computers.
For a long time, we’ve been committed to helping our customers find new ways to protect the environment. We hope our customers see this program as a down-to-earth way for them to reduce their carbon footprint when they purchase our products.
Our non-profit partners in this project, The Conservation Fund and the Carbonfund.org, will use the donations raised through the “Plant a Tree for Me” program to plant trees in sustainably-managed forests. Consumer donations of $2 for notebooks and $6 for desktops will go toward the planting of trees to absorb carbon dioxide (CO2) from the atmosphere. Today this program is available for consumers making new Dell purchases but we will make it available to any consumer for any computer in February.
We are also launching a new Web site today, www.dell.com/earth, which provides links to in-depth information on Dell’s environmental programs. Feel free take a few minutes to explore some of our new features, including an ‘energy counter’ tracking the projected cost savings and environmental benefits provided by Energy Smart features on Dell products.
As always, we look forward to your questions, comments and suggestions on how we can offer our customers more ways to will continue to post updates at www.dell.com/environment.
Update: Here’s a StudioDell video that explains this initiative in more detail.