2016: Customers Lead the Way with Converged Infrastructure – Part I

Customers are at the heart of everything we do at the Converged Platforms and Solution Division of Dell EMC and a big part of my role as a global sales leader is talking to customers to understand what they want from their IT, not just today but also in the future. I’m always keen to find out how we can help them to modernize and transform their data center and expedite their journey to the cloud. It is this laser focus on our customers that has enabled us to deliver success after success in 2016.

Since it’s that time of the year when we all make lists, here’s mine, consisting of some of the best stories that show how our customers have benefitted by leveraging converged infrastructure.

annenberg school

The scope of Ph.D candidates’ research has grown in recent years with new valuable insights available through analysis of Twitter, Facebook, and YouTube. Annenberg’s IT infrastructure could not keep up with the big data generated by the social media networks. Its small IT staff also struggled to keep systems up and running, leaving little time for IT innovation and planning. A Vblock System enabled the school to capture one percent of all Twitter feeds to aid research; reduced firmware updates from taking five days and 12 hours of downtime to one day with zero downtime; and freed IT to pursue innovative projects.

Read case study here; Watch video here; Read blog here

Following a period of foreign ownership, a private equity firm purchased Brownes inbrownes 2010. The sudden shift in ownership meant that Brownes not only had to deal with the divestment from its previous owner, they also had to migrate quickly from an IT infrastructure that was being run from New Zealand. Since Brownes was faced with a full migration, it had to completely transform its  IT model, and quickly. On top of that, the new ownership had also acquired award-winning West N Fresh Gourmet Yoghurt and Casa Dairy, and was beginning to merge those companies with Brownes. This required an agile infrastructure able to scale across multiple business units. A Vblock System allowed Brownes to rapidly scale their IT operations to meet changing business needs. Simplicity was the key to the Brownes IT overhaul and the Vblock ensured that they maintained the highest levels of availability without compromising security, speed, or agility.

Read case study here


One of the biggest challenges for energy companies is that power prices have recently remained at very low levels. At the same time, competition has continued to increase in the Texas retail electricity market with more than 50 providers competing for market share—often by using low prices to attract and retain customers. Dell EMC Enterprise Hybrid Cloud built on two Vblock Systems 720 and XtremIO storage arrays enable EFH to run IT for a lot less, so the organization can bring those savings back to the business and invest in new innovation. EFH believes this innovation for the business is going to enable leaner operation for its power plants. It’s also going to enable and improve the customer experience on the retail side.

Read case study here; Watch videos here and here; Read blog here


Insight is a Fortune 500-ranked global provider of hardware, software, cloud and service solutions.
The company chose Dell EMC’s all-flash CI solution to eliminate operational technical debt, simplify its environment, and increase agility, availability, and performance to better serve the business. Insight’s converged platform supports a number of workloads including Dell EMC Enterprise Hybrid Cloud as well as Insight’s revenue-generating applications. Insight will be moving its SAP landscapes to its Vblock in the near future.

You can watch video here

In part-2 I’ll put the spotlight on more great customer stories that help turn 2016 into the year of converged infrastructure.

About the Author: Burney Barker