11 Cities and 2,800 Tacos Later, #DestinationDell Tour Comes Home

And that’s a wrap on the first leg of our #DestinationDell tour!

It’s been a transformative journey to watch the way Destination Dell evolved. The specially wrapped RV, decked out with the latest and greatest client products, went from being a mobile Executive Briefing Center to a place of conversation about technology solutions and the future of the workplace.

The Destination Dell RV on the road

Photo credit Hype Staffing

We wound our way across the west coast, visiting customers with a display of the latest and greatest Dell and Intel laptops and desktops, a VR gaming venue, a photo shoot area topped off with a local “best of” food and entertainment experience.

Destination Dell quickly became an experience that our customers and Dell sales teams felt was unique – a living a hub of technology, networking and entertainment.

We’ve had an exciting five months on the road, starting in the Pacific Northwest, making our way down through the Bay Area, LA, Phoenix, San Diego, and even the Las Vegas Strip, visiting customers from Nintendo, Verizon, JPL, The Gap, Cadence, City of Las Vegas, Disney, and WeWork, among many others.

The tour gave some of our best partners the opportunity to engage with Dell and Intel’s future-ready workplace firsthand, while also allowing our regional sales reps to gain valuable feedback about individual needs and technology solutions in real time.

“One thing I love is bringing things to customers that they’re not expecting,” said Brian Garvey, a Commercial account executive in California. “Getting people and products live in front of our customers. It’s hard to replace what we’re able to bring with Destination Dell and you could see it on customers’ faces.”

#DestinationDell by the numbers:

  • 11 cities
  • 33 stops
  • 4,940 attendees
  • 100+ Accounts
  • 1M+ social media impressions
  • 2800+ tacos eaten

People stand outside the Destination Dell RV at the Dell Experience at SXSW 2017

What’s next?

#DestinationDell camped out for an awesome 5-day run at The Experience by Dell Technologies during SXSW Interactive (above) and just visited with The Home Depot in our hometown of Austin. Next up we’re excited to hit other cities in Texas before heading to the Southeast and East Coast. We will be rolling out the next generation of technologies and the latest commercial client products featuring 7th generation Intel core processors, and new solutions such as the Canvas and all-in-one workstations.

Check out this video or more shots from Destination Dell on the road and continue to follow the journey #DestinationDell on Twitter. If you have questions, please reach out directly to Stephanie_Keller@dell.com.

About the Author: Bryan E. Jones

Bryan E. Jones has spent over 30 years in the technology industry, the last 20 with Dell in a variety of executive positions within Sales and Marketing. He is currently Senior Vice President and General Manager of Global OEM & IoT Solutions. In this role, he has global responsibility for all aspects of delivering technology for customers to integrate into solutions that they take to market with their customers. Bryan’s responsibilities include Sales, Marketing, Solutions Engineering, Product Development, Operations and Finance. The OEM and IoT Solutions Division is focused on leveraging Dell Technologies’ seven strategically aligned businesses to offer customers a comprehensive set of technologies and solutions that make their products and offerings more competitive, aligning to their business goals and objectives. Leveraging a background that spans across Sales, Marketing and IT Practitioner, Bryan focuses on the outcomes customers are seeking to drive for their solutions and products that deliver value to their customers and shareholders. A New York Giants fanatic and committed audiophile, Bryan is also known for his eclectic obsession with shoes and the sneakerhead culture. He resides in Leander, Texas with his wife, Jenn, and is the proud father of one daughter, Lauren. Bryan currently serves on the regional board for Juvenile Diabetes Research Foundation and is involved in fundraising for music and musicians in the Austin area.
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