• “I think like any other company in the world, when a company becomes too powerful and too mighty, what happens is it loses slight contact with the world, and it becomes its own customer somehow.”

    Martin Lindstrom, Author of Small Data: The Tiny Clues that Uncover Huge Trends

  • What you’ll hear in this episode

      • Edison’s scary talking dolls
      • The golden decade of technology-based toy innovation
      • E.T. phoned home in the coolest possible way
      • The anticipated rise and instantaneous fall of Intellivision
      • “Barbie should never go bankrupt.”
      • The toy industry grows up
      • The plush toy that was a national security risk
      • Can plastic bricks keep kids entertained for hundreds of hours?
      • What’s “Small Data?”
      • “Innovation flourishes when the space for it is limited.”
      • How the women of NASA became a runaway toy hit in 2017
      • The key to capturing a child’s imagination
      • Declaring war on boredom by embracing boredom
      • Can toys survive digital disruption?

  • Guest list


      Dave Robinson

      Is the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry.


      Alan Hassenfeld

      Was the Chairman and CEO of Hasbro from 1989 until 2003 and is now Chairman of the Executive Committee.


      Martin Lindstrom

      Was a longtime brand consultant for LEGO and is the author of Small Data: The Tiny Clues that Uncover Huge Trends.


      Michal Livram

      Is a Senior Writer with Fortune Magazine who writes about technology. 


      Wayne Miller

      Is the author of TOY WARS: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them. 


      Tom Kalinske

      Was the CEO of Mattel from 1985 - 87. 

  • You may also be interested in

      These Toys are Inspiring the Next Generation of Women in STEM Fields

      Digital toys and games—specifically, ones that teach coding—are increasingly targeted to girls.


      Virtual and Augmented Reality: Moving From Games to Serious Business

      Once the domain of video game makers, VR and AR are transforming some of the world's most traditional businesses.


      Disruption: Game On

      Host Walter Isaacson explores the immersive experiences and unlikely victors of the volatile video game industry.