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The 5 Attributes of a Digital Business
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We surveyed business leaders and they agreed upon a core set of five attributes that a digital business must embrace to succeed over the next decade. In 2015, only 1 in 10 companies were performing well against any of these. That number has since climbed to 1 in 3. Here’s what defines a digital business:
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1 Innovate in an agile way
Digital businesses must become thoughtful and flexible in the way they invent and adapt. They take calculated risks to capitalize on the information and resources to better inform the design of products — and services that differentiate them.
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2 Predict new opportunities
Digital businesses are awash with data – but what to do with it? Winning in the next decade requires finding new markets and new areas of innovation worth exploring. This all starts with analytics, turning the data you already have into actionable insights that don’t just help you predict the future, but help you prepare for it.
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3 Transparency and trust
In this new era of industry and commerce, brands are as public — and as human — as ever. A winning brand inspires trust in the marketplace, and dictates the narrative of how they’re perceived. It starts with being transparent with your partners, your customers, your employees and your suppliers. Maintaining a wealth of positive relationships, and keeping your company secure, sets your business up for success.
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4 Personalized experiences
With the treasure chest of data available, there’s no excuse not to personalize the way customers interact with your brand and your products. Storing and accessing this data allows you to more effectively target your marketing, tailor your products, and customize the sales and support experience to surprise and delight your customers.
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5 Always on, in real time
What does it mean to be “always on?” It means never going dark on your customers. It means deftly managing your supply chain, your logistics and your IT to put the right technology, the right experiences and the right products in the right place. Real-time business doesn’t just react to the market, it dictates the market and forces the competition to keep pace or get out of the way.
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See how businesses are performing
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Winning in the digital era requires transforming
the way you do businessIt requires a joint effort from your executives, your IT department and your whole team to apply these attributes to your workforce, your technology, and your security. When you balance accessibility with security, technology with humanity, team wins with customer satisfaction, you’ll ensure success during the coming sea-change. If you’re serious about digital transformation, the time to act is now, and working with the right technology partner every step of the way can help you get there.