Warmer. Cooler. Drier. Faster.

    • Company: Columbia Sportswear
    • Industry: Apparel and Footwear
    • Headquarters: Portland, Oregon

    Analytics and activewear? Now that's a perfect fit. Columbia Sportswear accelerates and improves product development with deeper data insights.

    How technology and data transform the sportswear industry.

    As data grows exponentially, companies must work harder to draw out the right customer, product and market insights. Integrating cutting-edge analytics technology with existing IT can unlock new opportunities to meet customer needs.

    It's Columbia Sportswear's passion for the outdoors that drives its famously rigorous product testing, development and design. Staying competitive requires the intelligence to do it well and the agility to do it fast. That’s why they rely on the speed and smarts of Dell EMC storage to compress time-to-market and time-to-delivery.

    “Leveraging the long-term relationship we've had with Dell EMC and the suite of the products that they provide, we have been able to take our infrastructure, modernize it, make it more efficient, make it more flexible, robust and reliable.”


    Moving at the speed of disruption.

    As data grows exponentially, companies must work harder to draw out the right customer, product and market insights. For Columbia Sportswear Company, growing global demand for its outdoor apparel and accessories necessitates working smarter, and capitalizing on digital transformation takes a concerted effort. From 3D modeling, to business optimization, to supply chain acceleration, Columbia races against the clock to continuously reach its customers faster and more efficiently. See how they’re partnering with Dell Technologies, integrating cutting-edge analytics technology with existing IT, to unlock new opportunities and meet customer needs — wherever their excursions take them.

    Accelerating outdoor innovation.

    Getting thousands of employees to collaborate with, and react to, each other as a seamless team is no easy task for a growing company. Growing global demand for its outdoor apparel and accessories necessitates working smarter, with IT transformation as both the backbone and the vanguard. With a move to cloud, and the ability to quickly design and iterate in 3D, now the outdoors outfitter takes aim at the top of their mountain.

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