Moving at the speed of disruption.
As data grows exponentially, companies must work harder to draw out the right customer, product and market insights. For Columbia Sportswear Company, growing global demand for its outdoor apparel and accessories necessitates smarter working, and capitalising on digital transformation takes a concerted effort. From 3D modelling, to business optimisation, to supply chain acceleration, Columbia races against the clock to continuously reach its customers faster and more efficiently. See how they’re partnering with Dell Technologies, integrating cutting-edge analytics technology with existing IT, to unlock new opportunities and meet customer needs — wherever their excursions take them.