Unleash the economic value of your data

The data monetization methodology blends the disciplines of data science, design thinking and economics to help organizations unleash the business or economic value of their big data and advanced analytic investments.

Our Expert: Bill Schmarzo, Dean of Big Data

Bill Schmarzo, delivered concepts, techniques and methodologies that he teaches at the University of San Francisco School of Management, the National University of Ireland-Galway, and Menlo College in Menlo Park, CA. These concepts are also detailed in his well-known books “The Big Data MBA” and “The Economics of Data, Analytics, and Digital Transformation.

The Resources