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    • Explore the Expo

      See, touch and discover the technologies that will help bring your innovations to life.

      Sofia Tech Park
      111, Tsarigradsko Shosse Blvd, Sofia, Bulgaria

    • Find a session to help you and your business continue your journey to excellence. 

  • 08:30 - 09:30 | Arrival and Registration

    • ON-SITE REGISTRATION & COFFEE

    09:30 - 11:00 | Welcome to the Forum

    • WELCOME MESSAGE

      Speaker: Aleksandar Antic, Sales Director Adriatic&Bulgaria, Dell Technologies &
      Petar Ivanov - Executive Director at AmCham Bulgaria

    • EXECUTIVE KEYNOTE: MAKE IT REAL

      Speaker: Serban Zirnovan, Senior Director GCN CEE, Dell Technologies

    • GUEST SPEAKER: Data is the New Gold – how AI influences Business and our Daily Lives

      Speaker: Dr. Wolfgang Mertz, CTO EMEA (Specializing in Healthcare, Life Sciences and HPC), Dell Technologies

    • MICROSOFT KEYNOTE: Trustworthy Computing: Stay Secure and Productive in a connected, mobile world

      Speaker: Kalin Dimtchev, Country Manager Bulgaria, Microsoft

    11:00 - 11:15 | Coffee Break

    • COFFEE BREAK, EXPO & NETWORKING

    11:15 - 11:45 | Breakout Sessions

    • Dell EMC Data Protection Portfolio Overview: Cloud-Enabled, Software-Defined, VMware Integrated

      THEATRE 1

      Primoz Golob, Territory Advisory SE, Dell Technologies

      In the digital era, where data is increasingly seen as an organization’s most valued asset, IT leaders are taking a data-first mindset with a focus on where it resides, how it is managed, and the way it must be protected. Learn how Dell EMC can protect your data—no matter where it is located—with simply powerful, cost-effective backup and continuous data protection solutions that improve uptime and avoid data loss. With simple, native VMware integrations and cutting-edge cloud functionality, our comprehensive portfolio of all-in-one data protection appliances and software-defined solutions protect you from edge to core to cloud.

    • The New Frontier: A Unified Workspace that gives IT time back

      THEATRE 2

      Milan Martinovic, Client Solutions Technologist CEE, Dell Technologies

      Imagine a world where your IT team can stop spending the majority of their time on device set ups, app updates and support calls. Imagine what they can do with their time to solve critical business challenges and innovate.  Stop imagining and learn more how you can revolutionize your business with Dell Technologies Unified Workspace.

    11:45 - 12:15 | Breakout Sessions

    • Driving value through innovation: Dell EMC PowerEdge and PowerSwitch

      THEATRE 1

      Panos Kanellopolous, Business Development Manager SEE, Dell Technologies

      Infrastructure modernization is more than just raw computational horsepower or data throughput. Join us to learn how Dell EMC PowerEdge servers and PowerSwitch networking deliver innovative hardware features, management capabilities and strategic approaches to provide the greatest possible value for your business or organization.

    • Changing face of technology with new OptiPlex Ultra

      THEATRE 2

      Martyna Federkiewicz, FMM CS SEE, Dell Technologies

      Dell’s latest product line-up, featuring a completely redesigned mobility portfolio, is focused on delivering faster, smarter end-user experiences to get people productive more quickly and easily, and help them stay there. Learn how your employees can work at full speed.

    12:15 - 12:45 | Breakout Sessions

    • Dell Technologies Cloud – Cloud Without the Chaos

      THEATRE 1

      Dejan Zivanovic, DCSE Adriatic & Bulgaria, Dell Technologies

      Managing multiple clouds is the new reality for organizations, but that doesn’t have to mean added complexity. See how Dell Technologies Cloud can improve your cloud experience with consistent infrastructure and operations across private cloud, public cloud, and the edge.

    • When laptop is not enough – Survive in Harsh Environment

      THEATRE 2

      Martyna Federkiewicz, FMM CS SEE, Dell Technologies

      There are cases when PC is not enough and you personal companion should not only survive but provide performance in tough conditions, when fault is not an option. Dell creates products and solutions for these demanding roles. Our Rugged products allow the most demanding users the freedom to work without limits in any enviroment.

    12:45 - 13:45 | Lunch

    • LUNCH, EXPO & NETWORKING

    13:45 - 14:15 | Breakout Sessions

    • The Power of the Portfolio: Dell EMC Storage

      THEATRE 1

      Svetoslav Tolev, ISG Sales Engineer Adriatics, Dell Technologies

      Data is rapidly becoming a significant source of capital in today’s digital economy—and organizations are sharply focused on how data is stored and managed. This session highlights the role Dell EMC plays in addressing today’s increasing demand for storage, featuring recent innovations across the industry-leading Dell EMC primary and unstructured storage portfolios. Specifically, new platforms and capabilities will be discussed, as well as new multi-cloud offerings and automation capabilities—all designed to unlock your data capital.

    • Unlock Data Capital to Differentiate Your Business

      THEATRE 2

      Victor Nasr, Regional Territory Manager UDS, Dell Technologies

      Data is rapidly becoming an organization’s most critical asset, and unlocking its value creates new opportunities for differentiation. To maximize data capital in a hybrid and multi-cloud world, attention must be paid to where data resides, and how it is managed and protected. Learn how industry-leading Dell EMC storage and data protection solutions simplify the entire data landscape—from edge to core to cloud—while automating data services and securing data assets.

    14:00 - 16:00 | Women In Technology

    • WOMEN IN TECHNOLOGY SESSION

      As a part of our Dell Technologies Forum, we are hosting a session on the theme: "Women in Technology". Join us to network, mingle and exchange experiences with inspiring women in the business. Both men and women are equally welcome.

      14:00 - 14:10: Registrations and Welcome
      14:10 - 14:30: Anna Szymanska, Top Accounts Marketing Manager CEE, Dell Technologies
      14:30 - 14:45: Guest speaker: Sasha Bezuhanova, Founder of Bulgarian Center of Women in Technology
      14:45 - 16:00: PANEL SESSION followed by Q&A

    • PANELISTS

      • Nelly Ilieva, Account Executive, Dell Technologies
      • Sasha Bezuhanova, Founder of Bulgarian Center of Women in Technology
      • Dr. Janet Zaharieva, Chief Regulatory Adviser to the Board of Directors, Vivacom
      • Janet Todorova, Manager at the Founder Institute Bulgaria
      • Pepa Koleva, Chief Information Officer, Unicredit Bulbank
      • Elena Nikolova, Entrepreneur, Co-founder of ESCREO
      • Serban Zirnovan, Senior Director GCN CEE, Dell Technologies

    14:15 - 14:45 | Breakout Sessions

    • Unified Workspace: Modern Management on Your Terms

      THEATRE 1

      Mladen Krivokuca, Senior Territory Manager Adriatics and Bulgaria, VMware

      In a world of diverse device types, operating systems, applications and an increasingly remote workforce, does it feel like your traditional tools and processes aren’t keeping up? Hear Dell and VMware share best practices for your UEM strategy that you can take home to transform your organization so your high-value talent spends less time on low value work.

    14:45 - 16:00 | Networking & Event Close